Finanças do Flamengo (Montagem)
Desde 2019 o Flamengo vem sendo o time brasileiro líder de receitas e isso não foi diferente em 2024. Porém no último ano o faturamento teve uma queda de 3%, chegando a R$ 1.334 bilhão, inferior ao R$ 1.374 registrado em 2023.
Os principais valores recebidos pelo Mengão foram R$ 454 milhões em direitos de TV e R$ 420 milhões de marketing. Por outro lado, o time carioca registrou quedas em transferências de jogadores, Sócio Torcedor e faturamento com matchday (receitas em dias de jogos). A principal delas foi em venda de atletas, com redução de 65% (R$ 303 milhões em 2023 para R$ 107 milhões em 2024).
Resumo das finanças do clube
O Flamengo buscou manter seu elenco na última temporada, pensando no ganho esportivo. Esse fato trouxe impacto não só na venda de jogadores, como nos custos com futebol, que tiveram um crescimento de 15%.
Por outro lado, o Mengão foi o clube que melhor soube trabalhar com ações de marketing, tendo uma alta no seu faturamento com essa fonte de receita.
A equipe carioca fechou 2024 com déficit de R$ 700 milhões e um aumento da sua dívida, que chegou em R$ 353 milhões.
Mais informações do Mengão
Para esta temporada o Flamengo tem como meta no orçamento um faturamento recorde de R$ 1,4 bilhão. Parte dessa receita seria com venda de jogadores, com um aumento em relação ao valor arrecadado em 2024, mas inferior ao de 2023.
Outro ponto que chama atenção e que em breve deverá impactar a arrecadação rubro-negra é a construção do seu próprio estádio. A diretoria do Mengão trabalha para ter sua própria arena nos próximos anos.
Dentro do clube existe um entendimento de que este investimento, que deve girar em torno de R$ 1,9 bilhão a R$ 3 bilhões, irá reduzir as receitas do Flamengo em curto prazo, mas com uma expectativa de um retorno financeiro assim que o estádio for construído e estiver liberado para uso.
This news was originally published on this post .
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