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Adidas - English

Steph Curry sings Bad Bunny hits while showing off his Adidas Badbo 1.0

Stephen Curry gave fans a glimpse of his music taste this week, and it turns out the Golden State Warriors superstar is a big fan of Bad Bunny.In a video posted online, Curry is seen holding a pair of Adidas Badbo 1.0 sneakers, the latest collaboration between the Puerto Rican global music star and the German sportswear brand. While showing off the new kicks, Curry broke into song, singing along to "DtMF," one of the biggest hits off Bad Bunny's latest album.The album recently won Album of the Year at the Grammys, further cementing Bad Bunny's status as one of the most influential artists in the world. Born Benito Martínez Ocasio, the singer has built a global following that extends well beyond Latin music audiences. His mainstream appeal was on full display when he headlined the most recent Super Bowl […]

SPORTIVO February 22, 2026

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Adidas - English

The GOAT’s boots: Adidas launches Lionel Messi’s new ‘Luminous Aurora’ model

Since Lionel Messi landed at the South Florida club, he has not only changed the history of soccer in the United States, but also ignited a wave of inspiration that has spread beyond the soccer fields. Adidas, aware of the Argentine star's influence, began to launch collections of boots and clothing that showed the spirit of his new club, printing in the designs the energy and vibe that exists in Miami.Each launch has been more than just a product, it is a tribute to the city that has now embraced the Qatar 2022 World Cup champion and with the 2026 World Cup just around the corner. Messi and the German brand have joined forces once again to present a new special edition. An edition that not only dresses the players but also tells a story with a fresh and striking […]

SPORTIVO February 17, 2026

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Adidas - English

Bad Bunny not only conquered the Super Bowl; he also sets the pace for Lionel Messi’s training

Everything seems to indicate that Lionel Messi already has a great ally to help him in his training sessions. The captain of Inter Miami and the Argentina national team has revealed that his love of music has led him to enjoy songs by various bands and artists, but there is one in particular.Whenever Leo has to exercise, he chooses genres such as cumbia, reggaeton, and Latin pop, but Bad Bunny, the Puerto Rican singer who has been the talk of the town after his Super Bowl performance, is among his favorites. Leo sets his days to music with Bad Bunny Music is everywhere, and Super Bowl LX was no exception. Led by Benito Antonio Martínez Ocasio, known artistically as Bad Bunny, fans witnessed a historic moment as the Puerto Rican singer became the first Latin solo artist to perform at […]

SPORTIVO February 9, 2026

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Adidas - English

Sophie Cunningham turns a sneaker joke at Caitlin Clark into a bigger message for brands and rivals

The Indiana Fever's most recent campaign was a masterclass in resilience that left the rest of the league taking notes about the future of this franchise. Despite missing their cornerstone, Caitlin Clark, for the vast majority of the season, the Fever ground their way into the semifinals and pushed the eventual champions Las Vegas Aces to a full five-game limit series.For Clark, watching from the sidelines had to be a bittersweet experience; she saw a roster that was just one piece away from its first Finals appearance since 2015, yet knew she was that missing piece. The run was even more impressive when you consider the "walking wounded" status of the locker room, with key contributors like Lexie Hull and Sophie Cunningham also sidelined during the most critical stretch of the playoffs.Brand Wars on Instagram Between Clark and CunninghamBefore she […]

SPORTIVO February 7, 2026

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Adidas - English

Ohio State wide receiver Jeremiah Smith nearly lands in hot water after criticizing LeBron James, then walks it back

Ohio State wide receiver Jeremiah Smith, is a big name in college ball already but landed in some hot water this week after a sharp and short social media fight that involved NBA star LeBron James. The controversy started when Smith seemed to back a post that hit out at James' legacy, just to end up with a deleted tweet, a snap at a Miami Hurricanes fan, and speculation that he was pushed to pull back.LeBron makes Steph wait as practice makes the King shine The surprising postOn July 8, Smith shared a post that cheered on players like Michael Jordan, Kobe Bryant, Tom Brady, and Tiger Woods for their tough fight in their careers, but slammed LeBron James for "wanting to play with everyone else and take shortcuts to easy rings." The post called James a "coward," and many […]

SPORTIVO July 9, 2025

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Adidas - English

Patrick Mahomes gets together with Messi in a photo and everyone wonders who is the GOAT and reminds them of Cristiano Ronaldo and Tom Brady

Patrick Mahomes and Lionel Messi: When talking about great athletes, the debate over who is the true GOAT can go on for hours, perhaps never reaching a conclusion. It's big news when two sports legends meet in one place, as Lionel Messi and Patrick Mahomes did, sparking a wave of comments referencing their rivals.Shedeur shuts down talk on Deion's healthYes, the Argentine soccer star teamed up with the Kansas City Chiefs quarterback for an Adidas advertising campaign, culminating in an epic photo that also triggered a flood of social media reactions.A reminder of Cristiano Ronaldo and Tom BradyDespite both athletes being recognized as among the best in their sports, for many, their longtime rivals are considered superior. This is the case with Cristiano Ronaldo for Messi and Tom Brady for Mahomes."What's Mahomes the GOAT of?" was one comment on the […]

SPORTIVO June 13, 2025

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Adidas - English

Adidas delivers final ‘death’ blow to LeBron James as his future is up in the air after yet another flop

In a moment of rare brand bravado, Adidas didn't miss its opportunity to strike a blow at its longtime rival, Nike - and the target couldn't have been bigger. Just hours after the Minnesota Timberwolves knocked the Los Angeles Lakers out of the playoffs in five games, a post from Adidas highlighted Anthony Edwards with the caption: "The King Slayer."Lebron James almost broke the backboard throwing an authentic brick letting down the LakersThe phrase, of course, was a not-so-subtle jab at LeBron James, who has been known as "King James" since his high school days. James, now 40, has a lifetime deal with Nike reportedly worth over $1 billion, which nets him an estimated $32 million annually. But in this moment, the German sportswear giant basked in its triumph, as Edwards - its newest and brightest basketball ambassador - eliminated […]

SPORTIVO May 1, 2025

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Adidas - English

Patrick Mahomes’ latest Adidas drop is surprising as his father and Travis Kelce have their say

Patrick Mahomes continues to make waves during the NFL offseason - not just on the golf course, but now in the sneaker world. The Kansas City Chiefs quarterback, a three-time Super Bowl champion, has teamed up once again with Adidas for the latest release in his signature shoe collection.Unveiled on Monday, the Mahomes 2 "Fairway" edition draws inspiration from Mahomes' love of golf, a sport he regularly plays during his downtime. Adidas announced the new colorway via a joint post with Mahomes on Instagram, writing: "Time to hit some Fairways! Introducing the @patrickmahomes 2 'Fairway' colorway, inspired by Patrick's love for golf ."Mahomes himself shared the announcement in an Instagram Story, fueling excitement among fans eager to get their hands on the stylish new drop. Known for his unique sense of style and growing presence off the football field, Mahomes […]

SPORTIVO April 8, 2025

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Adidas - English

Tyreek Hill gets into trouble by including Adidas in discussion between Micah Parsons and Darius Slayton

Tyreek Hill, star of the Miami Dolphins, is always making headlines, whether it's on the field or with his social media posts. On this occasion, he did so by commenting on the dispute between Micah Parsons and Darius Slayton."Two adidas guys arguing why!" Hill said on X, in response to another post by Micah Parsons on the social network, in the context of his discussion with Darius Slayton.This story began when NFL writer John Frascella, during Sheduer Sanders' Pro Day training, was against Sanders' habit of slapping the ball before throwing it, considering it a possible disadvantage in professional games, recalls Essentialy SportsHappy of leaving Miami? Tyreek Hill could be traded during this offseasonDarius Slayton disagreed and defended Sanders, criticizing defensive backs who do not take advantage of this mechanic: "I promise he can slap the ball just fine. If […]

SPORTIVO April 7, 2025

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Adidas - English

Trump’s tariffs hit Adidas, Nike and leave the sports industry ‘touched’

Sport, one of the world's great industries and, like practically all of them, is closely linked to international trade and global economic flows, has been greatly affected by the tariffs on imports to the United States imposed in the last few hours by President Donald Trump. Manufacturers of clothing and equipment such as Adidas, Puma and Nike have suffered sharp declines in their stock market value. As is well known, these companies, the first two European and the third American, carry out much of their production in Asia, in countries that have been heavily penalized by the president's protectionist policy. Nike carries out around 50% of its production in Asia and Adidas 40%.In recent hours, the stock market value of Adidas on the Frankfurt Stock Exchange has fallen by10.3%, Puma by 10.6% and Nike by10% on the New York Stock […]

SPORTIVO April 3, 2025

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