
The Boston Red Sox have a new home uniform for the second time in four years, and this time they’re honoring the iconic ballpark in which they play.
On Friday, the Red Sox unveiled a Fenway green uniform top and white pants to be worn at select home games throughout the season. The second Red Sox City Connect uniform collaboration with Nike and MLB features “Red Sox” across the chest in the same font used on the Green Monster, along with an encircled “B” logo on the sleeve.
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Player numbers appear in yellow on the front, a nod to the Fisk and Pesky poles at Fenway, with white numbers on the back. Inside the collar, “1912” — the year the park opened — is stitched onto a concrete-colored pattern, meant to replicate the concrete inside the left-field wall.
Stitched onto the lower left side of the jersey is a small graphic of the Green Monster’s vintage red and yellow ball-and-strike indicator.
The new uniform is the Red Sox’s first since MLB and Nike introduced the yellow-and-blue Boston Marathon-themed City Connect uniforms in 2021.
“Just like the first one, the Marathon uniform, the story and the theme drove the design of this newest uniform,” said Red Sox chief marketing and partnerships officer Troup Parkinson.
“We thought if we were going to do this again with Nike, we were only interested if we could settle on something that really mattered, that we felt like was authentic, that we were really proud of,” Parkinson said. “Not just the artistic part, but the story that everyone can get behind and understand.”
The Red Sox will wear the Fenway green uniform on Friday as well as on May 23. After that, the new uniforms will be included in the rotation of the traditional home whites, road greys, the alternate home reds, and the existing yellow and blue City Connects. The team also has worn a special jersey on Marathon Monday with “BOSTON” across the front since the 2013 Marathon bombing.
The idea for the Fenway green uniforms began at the start of the 2023 season with roughly 20 people collectively from the Red Sox marketing and design teams alongside designers from Nike. Because of the unique green color, digital swatches were difficult to use, so Nike sent several samples via the mail of the jersey material to get the exact pigment correct. The process took the better part of the last two years.
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“I think the coolest thing is you don’t have to love the Red Sox — you don’t have to like the Red Sox. You can hate the Red Sox. You can not like baseball or not even love sports, but you want to go to Fenway Park, and when you see this color, most people know it’s Fenway Park,” Parkinson said of the jerseys.
During the last homestand, Parkinson said the players were shown the official jerseys (some were leaked on the internet a few weeks back) and he was pleased with their positive response.
“They were legitimately excited,” he said. “I think they were actually blown away by the simplicity and I think that’s a positive. You can tend to go down a really tricky road with these and if you think they’re a blank canvas to do stuff and I think you run the risk of making a mockery of it a little bit, and we would not do that.”
After today and next Friday, manager Alex Cora and the players will decide when they’ll wear the green jerseys.
Parkinson acknowledged it took some fans a while to come around on the yellow and blue jerseys, but that ultimately he felt most fans appreciated the Boston Marathon-themed colors, representing an event so important to the city and to the Red Sox. He’s hoping the Fenway green uniforms are similarly embraced.
“How cool that we have this opportunity to be subtle and it gets us there? And to me, that’s the epitome of what these should be about,” he said of what the color represents. “I don’t think I have to explain to you, you could see this picture with and you would capture all of it. That to me is kind of the beauty of it.”
As Red Sox ownership continues to invest in Fenway Park and the area surrounding it, a uniform representing the historic venue seems to be a natural fit.
“Our ballpark is not going anywhere,” Parkinson said. “So we should have a jersey or a uniform that’s tied to the place we play because it is so special.”
(All photos: Maddie Malhotra / Boston Red Sox)
This news was originally published on this post .
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