

BOSTON — As Payton Pritchard walks into the sun-drenched room wearing a multi-layered cutoff hoodie with the fringes rolled up, a camera team is tightly in tow. As he takes his seat across from a window overlooking TD Garden, where his heroics have made him a mainstay in the city he calls home, Pritchard looks, for once, satisfied.
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A player who spent so much time on the fringes of a career he — and few others — believed was possible, is wearing them on his sleeve. A role player for so long whose game lived in the shadows of the league’s best players, now the spotlight is on him.
This season, Pritchard has unequivocally arrived. He is the favorite for the NBA’s Sixth Man of the Year Award and is breaking records with his unflinching jumper. He is a folk hero on the defending champs and is showing his game is evolving at a rate few foresaw.
Yo @NBA 🤔
Payton Pritchard for Sixth Man of the Year pic.twitter.com/d9wmLOjPOp
— Boston Celtics (@celtics) April 3, 2025
Now he is in another rarified air, the newest signature athlete for Converse.
Pritchard becomes one of the faces of a company that doesn’t just sign stars for the sake of having stars. He joins a short list of NBA icons: Shai Gilgeous-Alexander, the MVP favorite, and Kelly Oubre Jr., the king of NBA fashion. Players who have become known as much for their style off the court as on it.
In a season full of breakthroughs for Pritchard, signing a deal with Converse poses a new question: Who does he want to be now?
“I think (the deal) matches up perfectly,” Pritchard tells The Athletic. “They’re hungry and determined to have this resurgence and show people they’re trying to be on top of the world. … Once the offer was presented, it was a no-brainer for me.”
Pritchard says he has been a fan of what the brand has done with Oubre and Gilgeous-Alexander — whose signature shoe, the SHAI 001, will drop later this year — and that made him excited for the chance to join Converse.
“In my opinion, he’s definitely the front-runner for MVP,” Pritchard says. “I don’t know him that personally, but the way he portrays himself is as someone who is very confident and believes in himself at a high level. We might not be the same person, but I think we portray the same swagger as far as like, when we walk on the court, we believe in our abilities. I think any great player has got to have it.”
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He will wear the Converse All Star BB Trilliant CX shoe for the rest of the season, after wearing several Nikes and teammate Jaylen Brown’s 741 Rover shoe earlier in the season.
“I had other offers from other companies, but when it came down to Converse, that was something I wanted right away,” Pritchard says. “The off-court stuff already matched what I liked, and the basketball side of it, I’m trying to grow in that area.”
Pritchard has come a long way in just a few years. It wasn’t long ago that he was on the outside looking in on the career he wanted. His minutes dwindled in his third season, coming off a finals run, and he wanted out of Boston.
It wasn’t that he didn’t enjoy the city or the team, but that he had an unwavering belief that he would be a great player if he could earn the opportunity to show it. It just wasn’t happening.
Few people could see the potential in him, but he didn’t care. Pritchard has believed he can be the best player on the floor every day since he first picked up a basketball. This irrational self-belief was his driving force, the reason he was in the NBA in the first place.
“It wasn’t like I asked for a trade request because I hated the city (or) I hated the organization,” he says. “I believed in what I was able to do and perform at a high level. And obviously, they decided not to trade me. Through my work ethic, I earned opportunity.”
He believed it enough to make it rational. Pritchard is averaging 14.0 points per game on 41 percent shooting from deep entering Friday. He broke the NBA record for 3s off the bench with a month left in the season.
There’s a good chance he’ll win Sixth Man of the Year soon, an ironic recognition for someone who maximizes his role but always strives to break out of it.
“As far as the Sixth Man stuff goes, it’s an award that I definitely — as any player — want to win, but it’s not on the top of my mind,” Pritchard says. “I feel like if I win it or not, regardless, I’ve done my job as trying to be the best player off the bench in the NBA and I’ll continue to try to strive for that.
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“Obviously, I believe I can accomplish anything. But right now my job is to come off the bench, and I’m trying to be the best person to come off the bench in the NBA. So that’s the job at hand and (I’m) trying to accomplish that.”
Pritchard explains how when he goes back to mentor younger players in his home state of Oregon, he always tells them not to resent being in a smaller role. His message is that you have to become so great in your role that it’s inevitable that you’ll need a bigger one.
That’s a balance he’s had to find sitting behind a slew of star players in Boston. Jayson Tatum and Jaylen Brown are the faces of the team, but Derrick White and Jrue Holiday have been two of the best players in their roles in the league. He insists he isn’t mad at being stuck behind them for a moment, watching them every day to learn how to get better.
He signed a below-market deal before the championship run last season, knowing it would push him to keep chasing his highest ideal of what his game could be. The recognition and rewards that come with it are a testament to how far he’s come. Pritchard has formally carved out his place in Celtics lore, becoming a Boston darling signed with a Boston-based sneaker company with just as deep a lineage.
Maybe he can take a moment on the day he announces his Converse deal to bask in that. But not for long. He feels he’s just scratching the surface of his creativity and capability, on and off the court.
“This is just the start for me. I feel like I haven’t accomplished anything yet,” Pritchard says. “I have way bigger dreams than just Sixth Man and all that. I want to push it to the limit, and I will forever be that way.”
(Photo: Rick Osentoski / Imagn Images)
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