Sports
There is no doubt that Cristiano Ronaldo continues to score goals in Saudi Arabia in search of the mythical figure of 1,000 official goals, which would make him go down in history in gold letters, although the truth is that the Portuguese already forms part of the gallery of football’s greats.
But there is another CR7, the one who shows the same ambition off the field as he does on it. He has never stood still. He has had sporting and business interests of all kinds. His most recent venture is an alliance with one of the most renowned directors in the business, Britain’s Matthew Vaughn, known for films such as “Layer Cake” (2004), “Kick-Ass” (2010) and “X-Men: First Class” (2011). In fact, there are already two films in the pipeline
That was impressive! Cristiano Ronaldo gets scared by a freestyler’s trick
Off the field, the striker is a true entrepreneur. In recent years, he has driven a number of launches, such as the CR7 clothing brand, which sells underwear, shoes and perfumes, investments in hotels in Europe, Asia and Latin America, luxury properties in different parts of the world, a stake in Chrono24, a German luxury watch sales platform, a stake in Confina Media, one of the most popular audiovisual groups in Portugal, and a stake in Vista Alegre Atlantis SGPS, a Portuguese porcelain and ceramics manufacturer.
More than 74 million subscribers on YouTube
In addition to his YouTube channel, _UR – Cristiano_ with more than 74 million subscribers, CR7 recently innovated by live streaming the finals of the Premier Padel P1, a professional padel tournament held in Riyadh, Saudi Arabia, and the broadcast through his channel reached more than 130 countries.
CR7’s influence transcends football, establishing him as a global brand of immense value. The combination of his on-field performance, his dominant social media presence and lucrative sponsorship deals cement his position as one of the world’s most valuable and influential athletes. “It’s a perfect case of how top athletes can become true entrepreneurs, generating millions in revenue far beyond their salaries as players,” says Joaquim Lo Prete, country manager of Absolut Sport in Brazil.
“Cristiano Ronaldo is the biggest marketing phenomenon in the history of world football. Talent, a lot of training and repetition, extraordinary discipline combined with unique strategic image positioning,” says Fabio Wolff, managing partner of Wolff Sports and sports marketing specialist.
World sports icon
“Cristiano Ronaldo is a sports icon; in fact, we can say that he is a reference in world entertainment. His audience is huge, thanks to a combination of factors, and one of them is his great professionalism in everything he does, which obviously translates into record numbers in every sense,” said Renê Salviano, CEO of Heatmap and specialist in sports marketing.
According to a study by IPAM (Portuguese Institute of Administration and Marketing), published this year, the ‘CR7 brand’ will reach a record value of 850 million euros in 2025. The values bring together a combination of 28 variables distributed across six dimensions: revenue, media, social networks, achievements, social influence and impact.
150 million in advertising contracts
The note from the Portuguese Institute of Administration and Marketing reports that, in terms of income, Cristiano Ronaldo currently earns 200 million euros a year at Al Nassr, in addition to more than 150 million euros in advertising contracts with global brands such as Nike, Tag Heuer and Louis Vuitton. On social media, the Portuguese has become the most followed public figure in the world, with more than one billion followers on his platforms.
Another significant fact provided by the study is that CR7 generates an average of 22.3 million news stories worldwide each year, as well as 187 million Google searches annually. He is also mentioned in 4,000 books on Amazon and is featured in 63,000 scientific articles.
Legend on and off the pitch
Ronaldo’s long career and constant reinvention, both on and off the pitch, serve as a model for the market. He has always been very committed to his main tool of work: his body. By maintaining good sporting performance, Cristiano has created a solid foundation to support his personal brand strategy, which includes partnerships with luxury brands, investments in various sectors and an impressive digital presence. He is a sportsman who demonstrates the importance of taking a holistic approach to developing a successful sports brand, says Jorge Duarte, marketing and sports manager at Somos Young.
“Cristiano Ronaldo not only remains a legend on the pitch, but has established himself as a true empire off it. His ability to transform sporting success into a global phenomenon is a clear example of how today’s athletes can strategically and exponentially build and monetise their personal brands. The combination of substantial income, a massive social media presence and consistent media impact reinforces CR7’s power, making him not only a sporting reference, but also a global marketing asset with an influence that transcends borders and generates impressive figures every year,” says Bruno Brum, marketing director of End to End Agency.
This news was originally published on this post .
About the author
Slavia kousíček od titulu. Slavit může i bez výhry v Olomouci
„Těšíme se. Věříme, že bude vyprodáno a bude panovat podobná atmosféra jako na podzim,“ vzkázal kouč Slavie Jindřich Trpišovský. Prosincový zápas na Hané jeho soubor vyhrál 2:1.Stejný výsledek by jim o víkendu zaručil mistrovský mejdan!Slavia nic nepodceňuje, ač má před rozjezdem pětikolové nadstavby luxusní třináctibodový náskok na druhou Plzeň. Na Moravu odcestoval Trpišovského tým s denním předstihem už v pátek.Pokud zvítězí, má titul. Bez ohledu na ostatní výsledky.Kdyby si slávisté z Androva stadionu tři body neodvezli, slavit mohou i v neděli. Po remíze by ke zlaté euforii stačila jakákoliv ztráta Plzně proti Spartě, v případě porážky ještě zaváhání Baníku s Jabloncem.❌ NEVSTUPUJTE NA HRACÍ PLOCHUPokud zápas dobře dopadne, prosíme vás, abyste slavili jen na tribunách a nechodili na hřiště. Domácí nám vyšli vstříc s jediným požadavkem - případné oslavy musí zůstat na tribunách.Prosíme, držte se pokynů pořadatelů. Děkujeme! pic.twitter.com/hL9pFpFoj8— Slavia pro fanoušky (@Slavia_SLO) April 25, 2025 Sigma ale […]
NFL Draft best available players for Baltimore Ravens: Jaydon Blue, kicker prospects
The Ravens started the 2025 draft with defense, taking Georgia safety Malaki Starks in the first then stopping the slide of Marshall edge rusher Mike Green, who likely dropped due to two sexual assault allegations in his past (he denies both), in the second. They finished Day 2 by addressing the O-Line with LSU’s Emery Jones Jr., who could be viewed as a potential starting guard or a swing tackle.Baltimore has eight picks to work with on Day 3; these are some of the players who could make sense on Saturday.(Ravens have two picks in the fourth round at Nos. 129 and 136; one pick in the fifth at No. 176; four in the sixth at Nos. 183, 203, 210 and 212; and one pick in the seventh at No. 243)Korie Black, CB, Oklahoma State: A three-year starter, Black had […]
Es geht um sein größtes Laster – Barça-Star gibt zu: „Ich habe den Kampf verloren“
Wer in eine Sportler-Umkleide geht, weiß, wie das riecht. Aber Zigarettenrauch ist eher untypisch für Profis …In einem Interview mit „ESPN“ sprach Barcelona-Torwart Wojciech Szczesny ehrlich über sein größtes Laster: „Als ich jung war, habe ich mich an etwas gewöhnt, das sehr schlecht für mich ist – und das weiß ich auch. Ich komme einfach nicht dagegen an.“Über seine Nikotinsucht sagt er: „Ich habe den Kampf verloren.“Trotzdem richtet er einen Appell an die Jugend: „Aber ich versuche, immer die beste Version meiner Selbst zu sein und ein gutes Vorbild für meine Mannschaftskameraden oder für Kinder, die uns zuschauen, abzugeben. Was das Rauchen angeht: Bitte macht mir das nicht nach!“Szczesny, früher Nationaltorwart Polens, versteckt die Raucherei nicht. Es gibt Fotos von ihm nach Spielen – rauchend in der Kabine oder im Mannschaftsbus. An dieser Stelle findest du Inhalte aus Twitter Um […]
The Ravens drafted Mike Green, then spent most of Friday night defending it
OWINGS MILLS, Md. — Baltimore Ravens decision makers have been asked several times this offseason about a perceived organizational no-tolerance policy concerning misconduct against women and similar offenses. That’s as the league continues its investigation of longtime Ravens kicker Justin Tucker, who was accused of inappropriate behavior by 16 massage therapists as part of an investigation by The Baltimore Banner.AdvertisementThe organization, team officials have said, doesn’t have a blanket no-tolerance policy despite head coach John Harbaugh seemingly citing one when asked about the Cleveland Browns’ acquisition of Deshaun Watson in 2022. Any lingering ambiguity about that was erased on Friday night when, with the 59th pick of this year’s draft, the Ravens selected Marshall outside linebacker Mike Green.From a football standpoint, Green is a wonderful fit for a Ravens team that needed more pass-rushing juice. Green was widely considered one […]
Dobeš naskočil do nevídané divočiny. Rvačka na střídačce rozpumpovala Montreal
„Nedovedete si představit, jak jsem se cítil. Bál jsem se, zároveň jsem byl nadšený, na konci jsem brečel. Byl jsem z toho celý rozhozený,“ popisoval kaskádu emocí po své premiéře v play off třiadvacetiletý český brankář. Odstoupení Sama Montembeaulta ve 32. minutě, po kterém dostal pokyn nachystat se i tzv. pohotovostní gólman, ale hráče Montrealu nezaskočilo. Na Dobeše nechali proniknout jen osm střel. A zápas končili v naprosté euforii.„Člověk nerad vidí, když brankář musí ze hry,“ řekl kapitán Canadiens Nick Suzuki. „Ale Dobby se s nástupem vypořádal dobře. Bavili jsme se o tom, že mu to musíme usnadnit, aby viděl puk, a tvrdě bránit.“Že tentokrát bude veselo, zařídil už před začátkem kouč Canadiens Martin St. Louis, když do sestavy poprvé v sérii zařadil bijce Arbera Xhekaje, který už při předzápasovém rozbruslení poštěkával na soupeře. O jeden z vrcholů zábavného večera se však postaral jeho spoluhráč Josh Anderson, kterého po konci druhé třetiny […]
Defiant Postecoglou insists the Spurs storm will pass
Listening to Ange Postecoglou describe the noise around Tottenham Hotspur’s season can feel like living in a world of extremes.The highs of Frankfurt and the lows of any number of recent Premier League games are just the part on the football pitch. The Spurs head coach used the word "hysteria" at one point, when describing the external voices passing comment on his side. "Within the football department we've tried to maintain a discipline about how we behave and keep the noise on the outside away from us," he reveals. Sunday 27th April 4:00pm Kick off 4:30pm "We came back from Frankfurt on a high and everyone was buzzing, then it was another disappointing game in the week [a 2-1 home defeat to Nottingham Forest] and that flips 180 degrees. From our perspective it's really important we cocoon ourselves from it."Easier […]
Related
Slavia kousíček od titulu. Slavit může i bez výhry v Olomouci
„Těšíme se. Věříme, že bude vyprodáno a bude panovat podobná atmosféra jako na podzim,“ vzkázal kouč Slavie Jindřich Trpišovský. Prosincový zápas na Hané jeho soubor vyhrál 2:1.Stejný výsledek by jim o víkendu zaručil mistrovský mejdan!Slavia nic nepodceňuje, ač má před rozjezdem pětikolové nadstavby luxusní třináctibodový náskok na druhou Plzeň. Na Moravu odcestoval Trpišovského tým s denním předstihem už v pátek.Pokud zvítězí, má titul. Bez ohledu na ostatní výsledky.Kdyby si slávisté z Androva stadionu tři body neodvezli, slavit mohou i v neděli. Po remíze by ke zlaté euforii stačila jakákoliv ztráta Plzně proti Spartě, v případě porážky ještě zaváhání Baníku s Jabloncem.❌ NEVSTUPUJTE NA HRACÍ PLOCHUPokud zápas dobře dopadne, prosíme vás, abyste slavili jen na tribunách a nechodili na hřiště. Domácí nám vyšli vstříc s jediným požadavkem - případné oslavy musí zůstat na tribunách.Prosíme, držte se pokynů pořadatelů. Děkujeme! pic.twitter.com/hL9pFpFoj8— Slavia pro fanoušky (@Slavia_SLO) April 25, 2025 Sigma ale […]
NFL Draft best available players for Baltimore Ravens: Jaydon Blue, kicker prospects
The Ravens started the 2025 draft with defense, taking Georgia safety Malaki Starks in the first then stopping the slide of Marshall edge rusher Mike Green, who likely dropped due to two sexual assault allegations in his past (he denies both), in the second. They finished Day 2 by addressing the O-Line with LSU’s Emery Jones Jr., who could be viewed as a potential starting guard or a swing tackle.Baltimore has eight picks to work with on Day 3; these are some of the players who could make sense on Saturday.(Ravens have two picks in the fourth round at Nos. 129 and 136; one pick in the fifth at No. 176; four in the sixth at Nos. 183, 203, 210 and 212; and one pick in the seventh at No. 243)Korie Black, CB, Oklahoma State: A three-year starter, Black had […]
Es geht um sein größtes Laster – Barça-Star gibt zu: „Ich habe den Kampf verloren“
Wer in eine Sportler-Umkleide geht, weiß, wie das riecht. Aber Zigarettenrauch ist eher untypisch für Profis …In einem Interview mit „ESPN“ sprach Barcelona-Torwart Wojciech Szczesny ehrlich über sein größtes Laster: „Als ich jung war, habe ich mich an etwas gewöhnt, das sehr schlecht für mich ist – und das weiß ich auch. Ich komme einfach nicht dagegen an.“Über seine Nikotinsucht sagt er: „Ich habe den Kampf verloren.“Trotzdem richtet er einen Appell an die Jugend: „Aber ich versuche, immer die beste Version meiner Selbst zu sein und ein gutes Vorbild für meine Mannschaftskameraden oder für Kinder, die uns zuschauen, abzugeben. Was das Rauchen angeht: Bitte macht mir das nicht nach!“Szczesny, früher Nationaltorwart Polens, versteckt die Raucherei nicht. Es gibt Fotos von ihm nach Spielen – rauchend in der Kabine oder im Mannschaftsbus. An dieser Stelle findest du Inhalte aus Twitter Um […]
The Ravens drafted Mike Green, then spent most of Friday night defending it
OWINGS MILLS, Md. — Baltimore Ravens decision makers have been asked several times this offseason about a perceived organizational no-tolerance policy concerning misconduct against women and similar offenses. That’s as the league continues its investigation of longtime Ravens kicker Justin Tucker, who was accused of inappropriate behavior by 16 massage therapists as part of an investigation by The Baltimore Banner.AdvertisementThe organization, team officials have said, doesn’t have a blanket no-tolerance policy despite head coach John Harbaugh seemingly citing one when asked about the Cleveland Browns’ acquisition of Deshaun Watson in 2022. Any lingering ambiguity about that was erased on Friday night when, with the 59th pick of this year’s draft, the Ravens selected Marshall outside linebacker Mike Green.From a football standpoint, Green is a wonderful fit for a Ravens team that needed more pass-rushing juice. Green was widely considered one […]
Dobeš naskočil do nevídané divočiny. Rvačka na střídačce rozpumpovala Montreal
„Nedovedete si představit, jak jsem se cítil. Bál jsem se, zároveň jsem byl nadšený, na konci jsem brečel. Byl jsem z toho celý rozhozený,“ popisoval kaskádu emocí po své premiéře v play off třiadvacetiletý český brankář. Odstoupení Sama Montembeaulta ve 32. minutě, po kterém dostal pokyn nachystat se i tzv. pohotovostní gólman, ale hráče Montrealu nezaskočilo. Na Dobeše nechali proniknout jen osm střel. A zápas končili v naprosté euforii.„Člověk nerad vidí, když brankář musí ze hry,“ řekl kapitán Canadiens Nick Suzuki. „Ale Dobby se s nástupem vypořádal dobře. Bavili jsme se o tom, že mu to musíme usnadnit, aby viděl puk, a tvrdě bránit.“Že tentokrát bude veselo, zařídil už před začátkem kouč Canadiens Martin St. Louis, když do sestavy poprvé v sérii zařadil bijce Arbera Xhekaje, který už při předzápasovém rozbruslení poštěkával na soupeře. O jeden z vrcholů zábavného večera se však postaral jeho spoluhráč Josh Anderson, kterého po konci druhé třetiny […]
Defiant Postecoglou insists the Spurs storm will pass
Listening to Ange Postecoglou describe the noise around Tottenham Hotspur’s season can feel like living in a world of extremes.The highs of Frankfurt and the lows of any number of recent Premier League games are just the part on the football pitch. The Spurs head coach used the word "hysteria" at one point, when describing the external voices passing comment on his side. "Within the football department we've tried to maintain a discipline about how we behave and keep the noise on the outside away from us," he reveals. Sunday 27th April 4:00pm Kick off 4:30pm "We came back from Frankfurt on a high and everyone was buzzing, then it was another disappointing game in the week [a 2-1 home defeat to Nottingham Forest] and that flips 180 degrees. From our perspective it's really important we cocoon ourselves from it."Easier […]
Be the first to leave a comment