Sports
After four years of dominating headlines and hardwood alike, Paige Bueckers is officially on top of the college basketball world. Fresh off leading UConn to a national title, the Huskies star is expected to be the No. 1 overall pick in the upcoming 2025 WNBA Draft, likely heading to the Dallas Wings.
And as the league gears up for a new era of fan engagement, Bueckers is already helping reshape the sport’s commercial landscape.
Bueckers has been a standout talent since day one. In her freshman season, she made history as the first freshman ever to be named National Women’s Player of the Year.
Even when injuries limited her sophomore campaign, she still rallied her team to a National Championship appearance. But this year, she closed the chapter on her NCAA career with the one thing that had previously eluded her-a title. And now, she’s rolling that momentum straight into the professional ranks.
As her popularity continues to skyrocket, the WNBA is positioning itself to harness that star power. In anticipation of the buzz Bueckers will bring, the league announced a new marketing partnership that aligns perfectly with her arrival.
WNBA launches “Rivalry Week” as Paige Bueckers signs with Ally
In a bold move to spotlight its growing roster of stars, the WNBA unveiled a new partnership with Ally Financial for the 2025 season.
The collaboration will focus on multiple league-wide activations, including Rivalry Week, which tips off August 9, and enhanced support for the WNBA All-Star Game. Ally has pledged to increase visibility and investment in women’s sports as part of its well-known 50-50 initiative.
Bueckers, widely seen as the face of the league’s next generation, has signed on as one of Ally’s new brand ambassadors.
She joins fellow WNBA stars Breanna Stewart and Sydney Colson in representing the company’s commitment to equal investment in men’s and women’s athletics. Ally previously backed the two-time champion Las Vegas Aces, but this league-wide deal signals a broader strategy to grow the sport-and Bueckers is front and center.
With the WNBA looking to capitalize on the massive surge in attention brought on by Caitlin Clark’s arrival last year, expectations for Bueckers’ impact are sky-high. And the comparisons are already being drawn.
After Clark helped break viewership records for women’s college basketball and became a top draw in the pros, Bueckers could follow suit, giving the WNBA back-to-back seasons of booming growth and star-driven storylines.
This news was originally published on this post .
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Wir haben personalisierte Videos für dich! Um mit Inhalten von Drittanbietern zu interagieren oder diese darzustellen, brauchen wir deine Zustimmung. externen Inhalt aktivieren Um eingebettete Inhalte anzuzeigen, ist Ihre jederzeit widerrufliche Einwilligung (über den Schalter oder über " Widerruf Tracking und Cookies " am Seitenende) zur Verarbeitung personenbezogener Daten nötig. Dabei können Daten in Drittländer wie die USA übermittelt werden (Art. 49 Abs. 1 lit. a DSGVO). Mit dem Aktivieren des Inhalts stimmen Sie zu. Weitere Infos finden Sie hier.
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