Após seis anos, a New Balance volta ao Rio. A marca norte-americana anunciou uma nova corrida de rua na cidade, que vai acontecer no dia 26 de outubro, no Aterro do Flamengo, e a inauguração de uma loja física no Shopping Rio Sul, em Botafogo (Zona Sul).
Segundo Leandro Moraes, diretor de marca da New Balance, a última corrida no Rio, há seis anos, aconteceu em um formato diferente e sob outra administração. Ele explica que desde 2023, a marca vem vivendo um novo momento no Brasil, sob comando do Grupo Dass, e a New Balance 15K Rio de Janeiro “reafirma o compromisso da marca com o crescimento da corrida de rua no país”.
Por enquanto, são três corridas proprietárias: Rio, São Paulo e Porto Alegre. A programação no Rio prevê as distâncias de 15 km e 7,5 km. A terceira edição da New Balance 15K São Paulo será em um novo local, no dia 10 de agosto.
A base será montada no Parque do Povo, onde ficará o pórtico de largada e chegada para 7,5 km e 15 km. O percurso da prova será ao longo da Marginal Pinheiros, percorrendo os bairros do Itaim Bibi, Pinheiros e Vila Olímpia — em 2024, 6 mil corredores tomaram as ruas da região do Pacaembu e do centro da capital paulista. As inscrições já estão abertas, para 8 mil pessoas, e podem ser feitas no site oficial do evento.
Já a New Balance 42K Porto Alegre, em 27 de abril, reunirá 10 mil corredores na capital gaúcha em sua segunda edição.
A prova foi recentemente reconhecida pela World Athletics, autoridade máxima do atletismo mundial, como uma das melhores maratonas do mundo em seu Top 200.
— No momento, o foco da New Balance é fortalecer essas provas, garantindo experiências cada vez mais completas para os corredores. A marca tem investido fortemente no universo da corrida, consolidando os eventos realizados em importantes praças do Brasil. A New Balance 42K Porto Alegre foi eleita entre as 200 melhores maratonas do mundo e a segunda do país, no ano passado pela World Athletics. Agora teremos a nossa etapa no Rio de Janeiro para expandir ainda mais a nossa presença no país — disse Moraes, que explica o foco na cidade do Rio — É um lugar que respira esporte, bem-estar e lifestyle ativo, pilares que estão no DNA da marca. Além disso, a corrida de rua tem crescido cada vez mais na cidade, e acreditamos que a New Balance pode contribuir ainda mais para esse cenário, trazendo sua experiência global e incentivando a comunidade de corredores cariocas a se desafiar e evoluir no esporte.
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