Sports
Tennis - English
Serena Williams may have built an empire both on and off the court, but according to her, greatness doesn’t come cheap, and she’s not talking money. During a pop-up event celebrating the one-year anniversary of her clean beauty brand, WYN Beauty, the 23-time Grand Slam champion spoke frankly about the emotional and personal costs of her decades-long career.
“It costs a lot,” Williams, 43, said to People Magazine during the WYN Beauty x Shopify activation in Los Angeles. “I’m here without my kids, and that’s a big cost for me. I love being with them, and they love being with me. But every choice comes with a trade-off.”
Serena Williams shows exactly what kind of mother she is
Being the boss means making hard choices
While fans often see the trophies and accolades, Williams reminded attendees that success has required major sacrifices, missed family time, strained friendships, and personal moments she’ll never get back.
If I want to win a championship, what’s that going to cost me?” she asked. “It might cost me time with my family. It might cost me relationships. Those are heavy decisions you have to make, and you have to decide if it’s worth it.
Despite her business success, including her venture capital firm and the booming WYN Beauty line, Williams says she’s content with where she is now. “I’m done launching anything else,” she said with a laugh. “I’m happy doing this, being a mom, and working with my venture company. That’s enough. We’re good!”
Teaching her daughters that beauty starts within
Williams, who shares two daughters with husband Alexis Ohanian, said her experience founding WYN Beauty has influenced how she talks to her girls about self-worth. “It’s super important to me that they understand beauty is on the inside,” she said. “Everything else is just an enhancement of who you are.”
At the event, attendees got hands-on with the brand’s inclusive line, including 36 shades of skin tint with SPF, lipsticks, and interactive beauty experiences like swatch stations and tennis-inspired photo ops.
From tennis legend to beauty maven
Since turning pro in 1995, Williams has redefined what’s possible for women in sports – and now she’s doing the same in business. But as she focuses on motherhood and mindfulness, she’s proving that stepping back can sometimes be the boldest move of all.
This news was originally published on this post .
About the author
Mega-Nachricht vor Anpfiff – Jean-Luc Dompé verlängert beim HSV!
Vor dem Anpfiff gegen den Karlsruher SC gab es einen HSV-Knaller: Publikumsliebling Jean-Luc Dompé (29) verlängerte seinen Vertrag bis 2027. Und: Das Arbeitspapier gilt für die 1. und auch die 2. Liga.Um 13.12 Uhr verkündete Stadionsprecher Christian Stübinger auf dem Platz die Mega-Nachricht. Dazu gab es ein Highlight-Video mit der Botschaft: „Jean-Luc bleibt!“ Sport-Vorstand Stefan Kuntz (62): „Jean-Luc geht in erster Linie mit seiner Leistung auf dem Platz voran und zeigt sich - besonders im letzten Halbjahr - auch verbessert in der Defensivarbeit. Vor allem ist er sich aber auch seiner Bedeutung in der Kabine bewusst geworden, ist hier gereift, hilft jungen Spielern bei der Integration.“Sportdirektor Claus Costa (40) und HSV-Sportstand Stefan Kuntz (62)Foto: WITTERS<!-->]-->Kuntz: „Er hat immer ein Lächeln auf den Lippen, stets den Schalk im Nacken und ist längst ein Herzstück unseres Teams.“Der Flügel-Flitzer (acht Tore, elf Vorlagen) […]
Diego Souza indica time temido no Brasil hoje: “Não dá chances”
Diego Souza, ex-jogador do futebol brasileiro (Reprodução) Diego Souza considera o Palmeiras uma equipe difícil de ser batida no Brasil. Sob o comando de Abel Ferreira, o Verdão consegue resultado até mesmo quando desempenha seu melhor futebol. Desde o fim do Paulistão, o alviverde tem sido elogiado pelo nível apresentado. Neste momento, a equipe paulista lidera o Brasileirão com 13 pontos e também é o primeiro colocado em seu grupo na Libertadores. Hoje, recebe o Bahia, às 18h30 (de Brasília), no Allianz Parque, buscando manter a ponta da tabela. PUBLICIDADE PUBLICIDADE “Não tem jeito. O Palmeiras tem jogado bem, jogado bem mesmo. Consistente, equilibrado, sem dar chances e matando o jogo quando tem que matar. Está sendo um time nota 7 ou 8 todo o tempo. Palmeiras ganha hoje”, opinou Diego Souza. Contundente em suas opiniões, Craque Neto acredita que […]
Diego Souza indica time temido no Brasil hoje: “Não dá chances”
Diego Souza, ex-jogador do futebol brasileiro (Reprodução) Diego Souza considera o Palmeiras uma equipe difícil de ser batida no Brasil. Sob o comando de Abel Ferreira, o Verdão consegue resultado até mesmo quando desempenha seu melhor futebol. Desde o fim do Paulistão, o alviverde tem sido elogiado pelo nível apresentado. Neste momento, a equipe paulista lidera o Brasileirão com 13 pontos e também é o primeiro colocado em seu grupo na Libertadores. Hoje, recebe o Bahia, às 18h30 (de Brasília), no Allianz Parque, buscando manter a ponta da tabela. PUBLICIDADE PUBLICIDADE “Não tem jeito. O Palmeiras tem jogado bem, jogado bem mesmo. Consistente, equilibrado, sem dar chances e matando o jogo quando tem que matar. Está sendo um time nota 7 ou 8 todo o tempo. Palmeiras ganha hoje”, opinou Diego Souza. Contundente em suas opiniões, Craque Neto acredita que […]
Sawe wins London Marathon while Asssefa shatters women’s-only record
Kenyan Sebastian Sawe made a brilliant tactical decision to demolish a stacked men's field en route to victory while Ethiopia's Tigst Assefa shatters women's-only world record in winning the 45th London Marathon on Sunday Last Updated: 27/04/25 12:24pm Sabastian Sawe of Team Kenya celebrates winning the London Marathon Sabastian Sawe of Kenya won the London Marathon for his biggest career victory while Tigst Assefa shattered the women's-only world record. Sawe pulled away from a leading group of nine runners about 90 minutes into the race and finished in two hours, two minutes and 27 seconds.The 29-year-old made his move when his rivals slowed down at a drinks station - opting not to take any water despite warm temperatures. Jacob Kiplimo, the half marathon world record holder who was making his full marathon debut, was the only runner able to give […]
Sawe wins London Marathon while Asssefa shatters women’s-only record
Kenyan Sebastian Sawe made a brilliant tactical decision to demolish a stacked men's field en route to victory while Ethiopia's Tigst Assefa shatters women's-only world record in winning the 45th London Marathon on Sunday Last Updated: 27/04/25 12:24pm Sabastian Sawe of Team Kenya celebrates winning the London Marathon Sabastian Sawe of Kenya won the London Marathon for his biggest career victory while Tigst Assefa shattered the women's-only world record. Sawe pulled away from a leading group of nine runners about 90 minutes into the race and finished in two hours, two minutes and 27 seconds.The 29-year-old made his move when his rivals slowed down at a drinks station - opting not to take any water despite warm temperatures. Jacob Kiplimo, the half marathon world record holder who was making his full marathon debut, was the only runner able to give […]
Sawe wins London Marathon while Asssefa shatters women’s-only record
Kenyan Sebastian Sawe made a brilliant tactical decision to demolish a stacked men's field en route to victory while Ethiopia's Tigst Assefa shatters women's-only world record in winning the 45th London Marathon on Sunday Last Updated: 27/04/25 12:24pm Sabastian Sawe of Team Kenya celebrates winning the London Marathon Sabastian Sawe of Kenya won the London Marathon for his biggest career victory while Tigst Assefa shattered the women's-only world record. Sawe pulled away from a leading group of nine runners about 90 minutes into the race and finished in two hours, two minutes and 27 seconds.The 29-year-old made his move when his rivals slowed down at a drinks station - opting not to take any water despite warm temperatures. Jacob Kiplimo, the half marathon world record holder who was making his full marathon debut, was the only runner able to give […]
Related
Mega-Nachricht vor Anpfiff – Jean-Luc Dompé verlängert beim HSV!
Vor dem Anpfiff gegen den Karlsruher SC gab es einen HSV-Knaller: Publikumsliebling Jean-Luc Dompé (29) verlängerte seinen Vertrag bis 2027. Und: Das Arbeitspapier gilt für die 1. und auch die 2. Liga.Um 13.12 Uhr verkündete Stadionsprecher Christian Stübinger auf dem Platz die Mega-Nachricht. Dazu gab es ein Highlight-Video mit der Botschaft: „Jean-Luc bleibt!“ Sport-Vorstand Stefan Kuntz (62): „Jean-Luc geht in erster Linie mit seiner Leistung auf dem Platz voran und zeigt sich - besonders im letzten Halbjahr - auch verbessert in der Defensivarbeit. Vor allem ist er sich aber auch seiner Bedeutung in der Kabine bewusst geworden, ist hier gereift, hilft jungen Spielern bei der Integration.“Sportdirektor Claus Costa (40) und HSV-Sportstand Stefan Kuntz (62)Foto: WITTERS<!-->]-->Kuntz: „Er hat immer ein Lächeln auf den Lippen, stets den Schalk im Nacken und ist längst ein Herzstück unseres Teams.“Der Flügel-Flitzer (acht Tore, elf Vorlagen) […]
Diego Souza indica time temido no Brasil hoje: “Não dá chances”
Diego Souza, ex-jogador do futebol brasileiro (Reprodução) Diego Souza considera o Palmeiras uma equipe difícil de ser batida no Brasil. Sob o comando de Abel Ferreira, o Verdão consegue resultado até mesmo quando desempenha seu melhor futebol. Desde o fim do Paulistão, o alviverde tem sido elogiado pelo nível apresentado. Neste momento, a equipe paulista lidera o Brasileirão com 13 pontos e também é o primeiro colocado em seu grupo na Libertadores. Hoje, recebe o Bahia, às 18h30 (de Brasília), no Allianz Parque, buscando manter a ponta da tabela. PUBLICIDADE PUBLICIDADE “Não tem jeito. O Palmeiras tem jogado bem, jogado bem mesmo. Consistente, equilibrado, sem dar chances e matando o jogo quando tem que matar. Está sendo um time nota 7 ou 8 todo o tempo. Palmeiras ganha hoje”, opinou Diego Souza. Contundente em suas opiniões, Craque Neto acredita que […]
Diego Souza indica time temido no Brasil hoje: “Não dá chances”
Diego Souza, ex-jogador do futebol brasileiro (Reprodução) Diego Souza considera o Palmeiras uma equipe difícil de ser batida no Brasil. Sob o comando de Abel Ferreira, o Verdão consegue resultado até mesmo quando desempenha seu melhor futebol. Desde o fim do Paulistão, o alviverde tem sido elogiado pelo nível apresentado. Neste momento, a equipe paulista lidera o Brasileirão com 13 pontos e também é o primeiro colocado em seu grupo na Libertadores. Hoje, recebe o Bahia, às 18h30 (de Brasília), no Allianz Parque, buscando manter a ponta da tabela. PUBLICIDADE PUBLICIDADE “Não tem jeito. O Palmeiras tem jogado bem, jogado bem mesmo. Consistente, equilibrado, sem dar chances e matando o jogo quando tem que matar. Está sendo um time nota 7 ou 8 todo o tempo. Palmeiras ganha hoje”, opinou Diego Souza. Contundente em suas opiniões, Craque Neto acredita que […]
Sawe wins London Marathon while Asssefa shatters women’s-only record
Kenyan Sebastian Sawe made a brilliant tactical decision to demolish a stacked men's field en route to victory while Ethiopia's Tigst Assefa shatters women's-only world record in winning the 45th London Marathon on Sunday Last Updated: 27/04/25 12:24pm Sabastian Sawe of Team Kenya celebrates winning the London Marathon Sabastian Sawe of Kenya won the London Marathon for his biggest career victory while Tigst Assefa shattered the women's-only world record. Sawe pulled away from a leading group of nine runners about 90 minutes into the race and finished in two hours, two minutes and 27 seconds.The 29-year-old made his move when his rivals slowed down at a drinks station - opting not to take any water despite warm temperatures. Jacob Kiplimo, the half marathon world record holder who was making his full marathon debut, was the only runner able to give […]
Sawe wins London Marathon while Asssefa shatters women’s-only record
Kenyan Sebastian Sawe made a brilliant tactical decision to demolish a stacked men's field en route to victory while Ethiopia's Tigst Assefa shatters women's-only world record in winning the 45th London Marathon on Sunday Last Updated: 27/04/25 12:24pm Sabastian Sawe of Team Kenya celebrates winning the London Marathon Sabastian Sawe of Kenya won the London Marathon for his biggest career victory while Tigst Assefa shattered the women's-only world record. Sawe pulled away from a leading group of nine runners about 90 minutes into the race and finished in two hours, two minutes and 27 seconds.The 29-year-old made his move when his rivals slowed down at a drinks station - opting not to take any water despite warm temperatures. Jacob Kiplimo, the half marathon world record holder who was making his full marathon debut, was the only runner able to give […]
Sawe wins London Marathon while Asssefa shatters women’s-only record
Kenyan Sebastian Sawe made a brilliant tactical decision to demolish a stacked men's field en route to victory while Ethiopia's Tigst Assefa shatters women's-only world record in winning the 45th London Marathon on Sunday Last Updated: 27/04/25 12:24pm Sabastian Sawe of Team Kenya celebrates winning the London Marathon Sabastian Sawe of Kenya won the London Marathon for his biggest career victory while Tigst Assefa shattered the women's-only world record. Sawe pulled away from a leading group of nine runners about 90 minutes into the race and finished in two hours, two minutes and 27 seconds.The 29-year-old made his move when his rivals slowed down at a drinks station - opting not to take any water despite warm temperatures. Jacob Kiplimo, the half marathon world record holder who was making his full marathon debut, was the only runner able to give […]
Be the first to leave a comment