Sports
With a fresh contract extension in hand, Deion Sanders has made clear that he’s not going anywhere. When Sanders first accepted the job at the University of Colorado, many in the college football world saw it as a temporary stop.
After rising to national prominence coaching at Jackson State, an HBCU, there was a belief that his move to a struggling Colorado program was merely a launchpad to something bigger.
Others assumed he only accepted the position to coach his sons, quarterback Shedeur Sanders and defensive back Shilo Sanders, both of whom are expected to enter the 2025 NFL Draft. But Sanders has now put all of that speculation to rest.
Last week, the charismatic head coach agreed to a new five-year, $54 million deal that will keep him in Boulder through the 2029 season. With that extension, Colorado not only made a massive commitment to Sanders-they also made him the fourth-highest-paid coach in all of college football.
Only Kirby Smart (Georgia), Ryan Day (Ohio State), and Dabo Swinney (Clemson) earn more on a per-year basis.
Prime doubles down on building something big in Boulder
Sanders addressed the media following news of the extension and reminded reporters that he has always been transparent about his love for the Colorado program.
“I mean, I told y’all I wasn’t going nowhere. I don’t know why y’all didn’t believe me, you know,” Sanders said. “I’ll cry to you before I lie to you.”
Deion has turned Colorado into one of the most talked-about teams in the country. His first season brought unprecedented attention to the Buffaloes, selling out home games, dominating headlines, and transforming the culture of a once-forgotten program.
And now, with the move to the Big 12, Colorado is poised to capitalize on new recruiting territories and more favorable matchups.
Under Sanders, the Buffs have become a legitimate brand again, and the administration clearly took notice. Sanders emphasized that before locking in his own extension, he wanted to make sure others around him were supported-especially when it came to the program’s infrastructure.
“I love it here. I adore it here,” Sanders said. “I wanted to get some things done before I was able to do what we did long-term, as far as collectives, NIL stuff, few of the coaches as well and we got them taken care of. So, then I came in, came in and got mine done.”
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