Concern about the new TikTok trend: Italian ‘Brainrot’, what it is and what its consequences are

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Social media is a platform where content is generated at breakneck speed. A lot of this content often goes unnoticed, but other creations jump out and become trends. Some make sense to those of us who watch them, but others are difficult to understand and comprehend the reason for their virality. One of these trends is ‘Italian Brainrot’, a viral content that is causing a furor among young people and concern among experts who are beginning to warn of the risks of consuming this content.

What is ‘Italian Brainrot’?

The name of this trend comes from the Anglo-Saxon meaning of the expression “brain rot”. This translates as “brain rot” or “rotten brain”. This would be the literal meaning, however, it refers to a deteriorated mental state due to the consumption of unstimulating or trivial online content.

The content created under the umbrella of this term revolves around the creation of monsters through AI with a strange and absurd appearance. These monsters, their appearance and their names are not coherent or have a concrete meaning. We can see that there are monsters such as Tung Tung Tung Sahur (a wooden bat carrying another wooden bat) or Tralalero Tralara (a shark with three legs and sneakers). In addition, each one is accompanied by a specific sound, which acts as a personalized melody for each monster, mixing words without any sense with Italian locution.

Initially, these monsters were created individually, but the meme has grown to the level of creating videos explaining the history and life of each monster, the fights between them or the relationship they have with each other. A kind of series or story has been created that expands on TikTok, reaching countless users

The consequences of this viral trend

When reading about this trend, you probably think that it is just another trend, perhaps a little absurd but harmless. However, experts are beginning to warn of the possible consequences that people who consume this content constantly and compulsively may face

According to various experts, this trend should not be taken lightly. One of the immediate consequences we can perceive is a decrease in attention and concentration. This is due to the compulsive consumption of short and distracted content that envelops you in an addiction to this type of video. This also means that it can affect your memory and you may start to perceive that you have problems remembering things.Mental fatigue is another consequence that we may begin to notice after consuming this content in excess. Processing information like this, compulsively and senselessly, can affect the ability to think clearly and make decisions in the medium term

In addition, clinical psychologist Carlos Hidalgo argues that consuming this content can affect the structure of the brain, leading to loneliness and a passive attitude in the learning process. On the other hand, he points out that it notably decreases the ability to concentrate, one of the characteristics that encompasses the term ‘brain rot’

We must take these warnings into account to take care of our mental and brain health and that of younger people, especially those who are in a stage of learning and growth, an age in which brain and neuronal structures are in full development. Taking breaks from screens, controlling the content consumed by the youngest children and setting times for the use of devices is vital to avoid serious consequences in their cognitive development.

This news was originally published on this post .

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