

Only a few months into his head coaching role, Brian Schottenheimer is already making his mark on the Dallas Cowboys, not just in strategy, but in spirit.
Known for a team that has occasionally prioritized raw talent over locker room chemistry, the Cowboys are now clearly pivoting.
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Schottenheimer’s blueprint for the new Dallas Cowboys
This year’s draft signals that change, with a class full of leaders, team captains, and high-character individuals who reflect Schottenheimer’s vision for the future.
Historically, the franchise hasn’t shied away from players with off-the-field red flags if it meant adding explosiveness to the roster.
But under Schottenheimer, those days may be behind the team.
According to longtime Cowboys reporter Mike Fisher, the new coach was “pounding the table” for players who fit a new cultural mold, men who not only perform, but elevate everyone around them.
“We’re looking for those world-class competitors, the guys who come in, work hard, and are passionate about what they do,”Schottenheimer said in the lead-up to the 2025 NFL Draft.
“It really is a puzzle you’re trying to fit together, and to me, [physical] traits are just one piece of that puzzle.”
Dallas’ draft strategy echoed those words.
First-rounder Tyler Booker was more than just Alabama’s top guard, he was credited with helping rally his team after a rough stretch.
Donovan Ezeiruaku, a two-time captain at Boston College, brought a reputation as a locker-room rock.
And Shavon Revel Jr.’s loyalty to East Carolina, despite major NIL offers elsewhere, speaks volumes about the type of teammate Schottenheimer is prioritizing.
Running back Jaydon Blue showed leadership even before college, organizing COVID-era workouts for prospects.
Florida linebacker Shemar James drew praise from his coaches for his consistent energy and personal connections.
Even seventh-round pick Phil Mafah, a Clemson captain, emphasized his love for nature, family, and community.
“I’m a people person,” Mafah said.
“I love hanging out, learning the piano… and just being with good people.”
That tone, one of unity, discipline, and purpose, is exactly what Schottenheimer is fostering in Dallas.
“We’re building a team,” he said.
“We’re not just collecting talent.”
Time will tell whether this cultural reset delivers wins.
But for the Cowboys, the 2025 Draft wasn’t just about prospects, it was about setting a tone, and Schottenheimer is already walking the walk.
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