Netflix will stream a three-part documentary in 2026 on the life of Deion Sanders, the network announced on Wednesday.
“PRIME TIME” will feature three 60-minute episodes and is in production. The show will cover his transition from a two-sport athlete to a coach, and Sanders will discuss his suicide attempt, relationship with his biological father and recent health scares that resulted in two toes being amputated.
We can confirm that the rumors are true…
Deion ‘PRIME TIME’ Sanders is coming to Netflix in 2026. pic.twitter.com/cTBTOGfmYS
— Netflix (@netflix) May 14, 2025
“It means so much to finally be able to tell my unfiltered story, my truth,” Sander said in a release. “I’m in the third quarter of my life and they call me Coach Prime. Y’all knew a part of me each step of the way, but you never knew Deion … and I’m excited to share that with you all — the highs and lows, the truths and tragedies, and everything in between. They can’t stop or contain what God has purposed.”
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Sanders began coaching his sons Shedeur and Shilo during their youth football careers and transitioned into coaching in high school before being hired at Jackson State in 2020. After winning two consecutive SWAC titles, Colorado athletic director Rick George hired him to revive a stagnant program, coming off a 1-11 season in 2022. Sanders led the Buffaloes to a 4-8 season in 2023 after a 3-0 start and improved to 9-4 and a bowl appearance in 2024, along with a Heisman Trophy for Travis Hunter, the program’s second player to win the award.
Hunter, Shedeur Sanders and Shilo Sanders are all off to begin their professional careers now as Sanders enters a new stage of his life as a football coach, leading a team without his sons for the first time.
The documentary is a joint venture between the NFL and SMAC Entertainment, which works closely with Sanders and has been responsible for the “Coach Prime” documentary that followed the program since Sanders became a college coach. Initially, the show aired on Barstool Sports’ YouTube channel before moving to Amazon Prime for his second season at Jackson State. Bennett Viseltear is serving as showrunner for the Netflix documentary, and Courtland Bragg and Terrell Riley are set to direct, according to the release.
(Photo: Ron Chenoy / Imagn Images)
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