Torcida do Palmeiras (Cesar Greco / Palmeiras)
O sucesso do Palmeiras dentro de campo, com várias conquistas nos últimos anos, não é mero acaso. A equipe paulista vem buscando equalizar suas finanças e ampliar suas fontes de receitas. Em 2024 o clube alviverde teve um faturamento de R$ 141 milhões somente com sócios e o programa Avanti. o maior valor arrecado com torcedores em todo o Brasil no último ano.
São Paulo e Flamengo, com R$ 125 milhões e R$ 123 milhões respectivamente, aparecem na 2ª e 3ª colocação desse ranking, conforme análise financeira publicada em estudo da empresa Sports Value.
Em seguida, abaixo de R$ 100 milhões, aparecem Grêmio, Fluminense, Internacional, Corinthians, Athletico-PR e Vasco, fechando o Top-9, todos com receita acima de 50 milhões.
Aumento das receitas do Palmeiras
O Verdão fechou a última temporada com um faturamento recorde de R$ 1,2 bilhão. A principal fonte de renda alviverde foi com venda de jogadores. O total registrado foi de R$ 440 milhões, um crescimento de 135% em relação ao ano de 2023.
Além disso, o clube registrou um aumento com o programa Avanti (26%), clube social (16%) e marketing (15%). Por outro lado, bilheteria e direitos de TV tiveram quedas de 12% e 11% respectivamente.
Esse conjunto de fatores contribuiu para uma redução da dívida do Palmeiras em 12%, indo de R$ 942 milhões para R$ 825,3 milhões.
Planejamento para 2025
O orçamento do Palmeiras para este ano, aprovado em dezembro de 2024, contemplava uma receita total de R$ 1 bilhão, inferior ao total da última temporada.
Parte disso está atrelada ao valor previsto em venda de jogadores, chegando em R$ 301 milhões, já considerando a ida de Estêvão para o Chelsea. Porém essa meta foi superada com a transferência de Vitor Reis para o Manchester City por R$ 219 milhões.
Com a previsão de um aumento do faturamento em outros fatores, como no programa Avanti e no clube social, a tendência é que o Verdão termine 2025 com um novo faturamento recorde.
This news was originally published on this post .
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