O retorno da NFL ao Brasil já deixou uma marca especial para a influenciadora Verônica Tozarini, Vevito, que foi surpreendida com uma viagem no “Chiefs Taxi”, veículo especial do time americano Kansas City Chief, em uma promoção para o jogo entre o vice-campeão do Superbowl em 2025 e o rival divisional, Los Angeles Chargers. Além da carona, a criadora de conteúdo sobre a NFL foi convidada para assistir o jogo de temporada regular que será disputado no Brasil, em 5 de setembro.
Para marcar o anúncio da partida e fortalecer a presença do Kaiser City Chiefs no Brasil, a franquia protagonizou uma ação surpresa com a influenciadora Vevito, transformando um dia comum em uma experiência inesquecível para a fã do esporte. Representando a equipe, a atriz Valentina Bandeira foi convidada para a ação.
De acordo com a franquia, a dinâmica foi elaborada para gerar comoção e engajamento, “misturando realidade e entretenimento”. Vevito foi convidada a participar do que acreditava ser um documentário sobre a NFL no Brasil, sendo orientada a gravar um vlog de seu dia, desde o momento em que acordou.
No entanto, a primeira surpresa aconteceu quando, ao sair de casa, ela se deparou com o “Chiefs Taxi”, um veículo temático, que a aguardava para conduzí-la até um destino desconhecido. Câmeras escondidas no carro, registraram a reação da influenciadora ao ver o carro personalizado.
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Dentro do veículo, a segunda surpresa: a atriz Valentina Bandeira, conhecida por seus trabalhos em novelas da Globo e por colaborações com canais como CazeTV e Podpah, representou os Chiefs, interagindo com Vevito.
Enquanto o taxi percorria pontos icônicos de São Paulo, as duas conversaram sobre esportes, vida e superação, até que a atriz apresentou o convite oficial para a Vevito assistir ao jogo da NFL em 2025.
Indo além do campo, a ação foi cuidadosamente planejada para fortalecer a presença da franquia no Brasil, criando uma narrativa envolvente que mistura esporte, entretenimento e marketing de experiência. Com isso, tentando reforçar uma ligação emocional entre a liga e o público brasileiro, para além dos jogos. O Chiefs tem como uma estratégia global do Chiefs, posicionar a marca como o time mais internacional da liga.
A National Football League, a liga esportiva mais popular dos EUA, está expandindo sua presença no mercado brasileiro. O primeiro jogo no país aconteceu em 2024, e a volta em 2025 reforça o compromisso da liga com seus fãs no Brasil. A nova partida tem a expectativa de repetir o sucesso da edição anterior, que esgotou ingressos e reuniu mais de 47 mil torcedores na Neo Química Arena.
Na disputa, o Philadelphia Eagles enfrentou o Green Bay Packers e saiu vencedor por 34 a 29.
This news was originally published on this post .
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