

With the Miss Maine pageant behind her, Jordon Hudson, the 24-year-old girlfriend of former NFL coach Bill Belichick, appears to be setting her sights on something even more high-profile – the Sports Illustrated Swimsuit Issue.
According to sources who attended last week’s Sports Illustrated Swimsuit party at the Hard Rock Hotel in New York, Hudson was actively mingling at the event and seemed focused on introducing herself – though not necessarily by name.
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“She was literally going around and introducing herself as ‘Bill Belichick‘s girlfriend,’ and it was like, ‘OK, but what is your name?'” said one attendee. “She would lead with Bill and not ‘I’m Jordon.'”
The source added that Hudson did not walk the red carpet and was not officially on the guest list, having attended as a plus-one. “She was trying to meet the SI team and trying to get in front of the swimsuit team,” the source noted. “A lot of people show up to that party in the same way.”
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From pageant swimsuit to magazine spotlight
Hudson, who recently placed third at the Miss Maine competition in Portland, is no stranger to posing in swimwear. During the pageant’s swimsuit segment, she wore a teal bikini in front of a crowd that included Belichick, now 73, who was seen supporting her throughout the weekend.
A widely shared Instagram post also shows Hudson in a pearl bikini top and mermaid-style bottom, with a fishing line held by Belichick – a stylized nod to her coastal upbringing.
This year’s SI party featured an array of stars and cover models including Salma Hayek, Livvy Dunne, Jordan Chiles, and Lauren Chan, along with a performance by 50 Cent. TikTok personality Alix Earle, Brooks Nader, Maye Musk, and Brianna LaPaglia were also in attendance.
One insider claimed Hudson was “trying to chat up the talent,” possibly in hopes of building connections that could lead to a magazine appearance.
While it’s not clear what Hudson‘s long-term career goals are, she has certainly shown a proactive – and some would argue strategic – approach to raising her profile.
Reports have suggested she’s taken on a quasi-managerial role in Belichick‘s post-coaching life, with one source dubbing her “CEO of Belichick Inc.”
According to filings uncovered by People, her company Trouble Cub Enterprises has submitted 14 trademark applications – several related to iconic Belichick phrases currently owned by the New England Patriots.
Belichick himself has acknowledged their dual relationship, telling CBS that he and Hudson share “both a personal and professional relationship.”
Whether Hudson‘s appearance at the SI Swimsuit party results in a modeling opportunity remains to be seen – but her recent efforts have certainly not gone unnoticed.
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