En el polígono industrial La Ceja-Cañada Arena, situado en Cheste (Valencia), se está desarrollando una inesperada contienda empresarial. Dos pesos pesados del ámbito económico han puesto sus ojos en el mismo espacio estratégico: Elon Musk, al frente de Tesla, y Amancio Ortega, líder del grupo Inditex. Ambos buscan hacerse con 1,5 millones de metros cuadrados en una ubicación clave, cuya explotación podría transformar el panorama logístico e industrial de la zona.
El polígono no es un espacio cualquiera: está situado en pleno corredor mediterráneo, con excelentes conexiones de transporte. Cuenta con acceso directo a la línea ferroviaria entre Valencia y Madrid, y se encuentra a menos de media hora del puerto de Valencia, un nodo crucial en el tráfico de contenedores del Mediterráneo. Desde hace años, la Generalitat Valenciana viene promoviendo el desarrollo de este espacio con la intención de atraer inversiones de alto impacto que generen empleo y fortalezcan la economía regional.
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Para Elon Musk, establecerse en Cheste supone una oportunidad estratégica para fortalecer la presencia de Tesla en el continente europeo. El objetivo es claro: reducir la dependencia de proveedores asiáticos y evitar posibles impuestos sobre la importación de coches eléctricos. La construcción de una Gigafactoría en esta zona permitiría impulsar la producción de baterías a nivel local, un elemento crucial para avanzar hacia una movilidad sin emisiones y posicionar a España como líder en electrificación. En paralelo, Inditex proyecta la apertura de nuevas instalaciones de Bershka y Tempe en 2025, con el propósito de optimizar la distribución y reducir los plazos de entrega a sus mercados europeos.
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Aunque existe la posibilidad de que ambos gigantes compartan el terreno mediante una distribución de parcelas o infraestructuras, actualmente cada uno mantiene su apuesta individual, sin señales de ceder terreno. Ambas propuestas buscan transformar el espacio en un eje logístico de primer nivel, cada una desde su visión particular del desarrollo sostenible.
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