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Urban Meyer - English
Virginia Tech Hokies - English
While conversations around the future of college football tend to orbit around the SEC and Big Ten, dubbed the “Power 4”, Urban Meyer warns that the Atlantic Coast Conference (ACC) is facing a more profound crisis than most realize.
According to Meyer, unless the conference tackles a pivotal financial loophole, even a legendary figure like Bill Belichick won’t be able to engineer a turnaround.
For years, the ACC has watched its once-elite programs slide. Clemson, FSU, Miami, Virginia Tech and Louisville were once consistent top-10 contenders.
But the Clemson of 2025, once riding high with national championships under Dabo Swinney, now grapples to remain competitive.
They lost 14 players to the transfer portal during the 2021-2022 offseason.
Recruitment rankings have dipped from a No. 3 class in 2020 to No. 23 in 2025, and program momentum has nearly flatlined. As Clemson stagnates, ACC‘s overall profile has suffered.
Television payouts further illustrate the disparity. While ACC members take home around $44.8 million annually, Big Ten and SEC schools earn approximately $81.3 million and $74 million respectively.
Attempts to patch the gap via expansion, including adding Cal, Stanford, and SMU, have done little to boost revenue, despite forming a geographically sprawling coast-to-coast footprint. Even threats of Clemson suing for $140 million show just how high the stakes have become.
Enter Urban Meyer. On the June 25 episode of The Triple Option podcast, he issued a stark warning:
“Here’s the issue I have with the ACC. There used to be arguments that it was one of the top conferences. They’ve been down. … They’re not right now, they’re not, and so I just don’t know enough about that conference.”
Beginning to dismantle the ACC’s structural barrier
At one level, college football success is a simple formula: win games, win championships, attract broadcast deals, and lure top recruits.
That’s how the Big Ten ascended through consistent on-field performance and strategic investments in NIL frameworks, becoming the envy of broadcasters and athletes alike. The ACC, however, remains stuck in a different era.
Belichick‘s move to Chapel Hill last December was supposed to be a watershed moment-his eight Super Bowl rings signifying a potential rebirth for the conference.
But Meyer points out a structural challenge: under the House v. NCAA settlement, every school can now pay players up to $20 million.
Yet, without centralized NIL systems, ACC schools cannot leverage that rule effectively. One-off booster groups simply cannot match the organized spending power of conferences like the SEC or Big Ten.
This news was originally published on this post .
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