Spojení Slavie a Fortuny je dlouhodobé a pevné. Smlouva mezi oběma stranami nekončila, ale i tak se rozhodly svůj vztah posílit a uzavřít nový kontrakt. „Finanční plnění je bezprecedentní. Když jsem před deseti lety nastupoval do Slavie, roční výnosy klubu z komerčních i sportovních prodejů byly 57 milionů korun. Tato smlouva nám zaručuje v průměrném ročním plnění víc,“ zmínil Tvrdík.
Lehkou matematikou se dá spočítat, že ročně by červenobílí měli dostat zhruba 60 milionů korun. Záleží i na sportovních výsledcích a plnění dalších projektů. „Budeme platit víc, ale obsah, který za to dostaneme, bude výrazně vyšší,“ podotkl Ľudovít Vyskoč, generální manažer společnosti Fortuna pro Česko a Slovensko.
Fortuna nebude mít jen své logo na dresu slávistického áčka. Její jméno ponese stadion v Edenu, bude partnerem ženskému týmu i mládežnických výběrů sešívaných, velká spolupráce se rozvine v oblasti CSR, tedy společenské odpovědnosti.
🤝 Rekordní partnerská smlouva mezi Slavií a Fortunou
Nová smlouva mezi SK Slavia Praha a @iFortunaCZ je nejen pokračováním dlouholeté spolupráce, ale zároveň se podle objemu finančních prostředků pravděpodobně jedná o největší smlouvu svého druhu v historii českého klubového… pic.twitter.com/JzMjHHJepH
— SK Slavia Praha (@slaviaofficial) July 8, 2025
V plánu jsou projekty pro hendikepované fanoušky se všemi druhy omezení, ať už vozíčkáře, nevidomé nebo neslyšící. Úprav pro ně by se měl dočkat i stadion v Edenu nebo slávistické muzeum. Obě značky se na poli CSR angažují, Slavia má projekt s řadou aktivit pod názvem Za hranice hřiště, vede například kampaň na dárcovství krve. Fortuna je výrazná například v pomoci s bojem proti fatálnímu neurologickému onemocnění ALS.
„Dochází ke splynutí obou filozofií. Smlouva je komplexnější, má komerční a společenský přesah. Zároveň jsou důležité přátelské vztahy, které spolu máme. Na zápasy Slavie chodí například spolumajitel Fortuny Marek Dospiva, jeho obě dcery jsou slávistické fanynky,“ řekl Tvrdík s odkazem na Dospivu, jenž je spolumajitelem Penty, pod kterou Fortuna spadá.
Foto: SK Slavia Praha/Petr Končal
Spolumajitel Fortuny Marek Dospiva (uprostřed) v rozhovoru s předsedou Slavie Jaroslavem Tvrdíkem (vlevo od něj) a generálním ředitelem Fortuny Johnem Dieterem (vpravo od něj).
Roli pro navýšení kontraktu, ale i pro rozhodování Fortuny hrály výsledky a postavení klubu z Edenu. „Slavia je v posledních deseti letech na české fotbalové scéně fenomén. Rozhodování o prodloužení smlouvy s ní bylo asi nejrychlejší, jaké jsem kdy zažil. Jednoznačně jsme byli pro. Máme společné cíle, dlouhodobá spolupráce nám dává smysl. Věříme, že budeme něco budovat, a to se nedá udělat za rok nebo dva,“ prohlásil Vyskoč.
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