Meghan Markle makes a new business mistake with her ‘As Ever’ lifestyle company: ‘I’m so sorry’
Meghan Markle's new lifestyle label, As Ever, got off to a headline-grabbing start - but not for all the right reasons. Following a highly-anticipated launch that saw products like jams, crepe mix, tea blends, and wildflower honey fly off the virtual shelves, the company found itself scrambling after overselling one of its most sought-after items.Within an hour of launch, every item on the site had sold out. But the e-commerce platform's backend systems didn't update quickly enough, meaning that some customers unknowingly purchased the $28 limited-edition wildflower honey even though it was already out of stock.In response, As Ever sent out an apologetic email explaining the technical issue."The excitement created a volume of traffic on the site that even we couldn't have anticipated (with everything selling out in an hour)," the company wrote."The orders were happening so quickly that the […]
