First there was the Chipotle head cover, and now you can wash it down with a pair of Guinness golf shoes.
Golf apparel brand TravisMathew has teamed up with Guinness to produce a limited-edition golf shoe, which went on sale Tuesday.
Only 1,759 pairs of the Guinness-inspired shoes will be produced, with the manufacturing run standing as an ode to the beer company’s founding year of 1759. Each pair is part of a collector’s kit that costs $224.95 and includes a matching Odyssey putter cover and a custom-designed shoe box meant to be a piece of the collectible set.
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“Partnering with Guinness felt like a natural fit, as both brands share a commitment to premium quality and storytelling,” TravisMathew chief marketing officer Leif Sunderland said. “This collaboration brings together Guinness’ heritage with TravisMathew’s modern style in a way that feels fresh and true to both. With The Open at Royal Portrush this week, we’re excited to share this moment alongside a great moment in golf.”
The shoe’s outsole “visually echoes a freshly poured Guinness.” while the shoe’s waterproof upper section bears a deep brown hue to match the color of the beer. Guinness’ branding appears on the heel, while both brands’ logos feature on the shoe’s tongue. The insole artwork resembles the kit’s putting cover, mirroring vintage drink coasters.
“Every design element nods to history: rich textures, understated colorways, and thoughtful touches that subtly honor one of the world’s most beloved brewers,” according to companies’ joint press release.
The beer company also continued its collaboration with Bettinardi as the golf product retailer released Guinness-inspired putters and head covers Tuesday. The items sold out quickly. “Lovely Day for a Guinness Tortoise” putters retailed for $1,900, while “Lovely Day for a Guinness Toucan” putters sold for $900. Listings for the putters and head covers are already popping up on eBay.
Coming soon to THE HIVE™ ☘️#Bettinardi pic.twitter.com/bgyFR9xo5L
— Bettinardi Golf (@BettinardiGolf) July 14, 2025
All of this comes a day after defending Open champion Xander Schauffele was spotted sipping a Guinness at a pub near Royal Portrush, where he was taking part in a Q&A event.
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(Photos: TravisMathew)
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