The color that could be related to better memory, according to a recent study

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Many details can make us able to memorize something more easily. Some people have a greater facility and others resort to techniques or strategies to be able to remember images, texts or experiences. Recently, new studies suggest that there may be certain colors that help us to better remember what we observe

The best colors for memorization

Everyone can have their favorite color, for studying, memorizing or dressing. However, experts have detected that there are some colors that have certain qualities that favor memorization.

The color that leads this list is red. Red is one of the most used and loved colors. In fact, it is considered to be a key color in information retention. It is believed that this is because the brain relates this color to warning signals, which increases attention span and, therefore, the ability to memorize. It is also a color that stands out among others, which also favors the viewer’s attention

Blue is also a color that can be used for memorization. It is often used to improve reading comprehension and information retention

Green is the third color, according to experts, that helps memorization and is also key to promoting concentration and clarity. Green is ideal for general categories or classifications

Considerations to keep in mind

Studies on this subject lead to various conclusions. One of them is the potential of color to increase the chances that other environmental stimuli will be encoded, stored and retrieved correctly in our brain. However, the choice of colors can determine whether this process is successfully completed. In fact, it influences the degree to which colors affect human memory performance

Another issue that emerges from studies on memorization and colors is that the more similar the color we see when we try to remember something is to the color used during the memorization process, the easier it will be for the result to be effective. For example, if we have used a light blue to underline a text, if we want to remember it more easily, we should use that same light blue and not any other type of blue. This is related to the encoding specificity rule, which relates the close connection between encoding and retrieval processes and determines memory performance.

This is especially relevant in fields such as advertising or commerce, where tones, brightness, gradient or luminance are exact for each brand and product. This not only makes them memorable, but also unmistakable for the consumer.

This news was originally published on this post .

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