The MLS rule changes after the All-Star game are set to drive significant growth for the league’s clubs
Major League Soccer is on the brink of reshaping more than just the look of its jerseys in 2026, with a strategic expansion of sponsorship inventory that could have far-reaching effects on the league's commercial landscape and club finances.For the first time in its history, MLS clubs will be allowed to sell advertising space on the lower back of player jerseys beginning after the 2026 MLS All-Star break in late July.The change adds a fourth distinct sponsorship zone to the kit, a move league officials hope will generate substantial revenue as attention on North American soccer peaks ahead of and following the 2026 FIFA World Cup.MLS chief revenue officer Carter Ladd laid out the league's reasoning in a recent interview, acknowledging that the timing feels uniquely advantageous."We feel like this is the right moment in time to unlock a new […]
