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Tom Brady - English
Over the last few decades, Nike has built an impressive empire, dominating the sports and fashion industries with its iconic designs. Its sneakers have revolutionized the game, and it is now nearly impossible to compete with them. We need only look at their collaborations with Jordan to see how they have changed the industry, with sneakers costing thousands of dollars.
However, someone has raised their hand to “fight” against Nike: former player and legend Tom Brady. Watch out-he’s not doing it alone but with a growing project that is sure to get people talking.
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What is this ambitious project all about?
Mike Repole is ready to take on a new investment challenge. The millionaire, who has already found success in the beverage industry, is about to launch a sports footwear project to compete with Nike.
Joining him in this endeavor is Tom Brady, who has enjoyed competing off the field since retiring from American football.
Last January, Tom merged his TB12 and Brady brands with NoBull-a shrewd move that barely attracted attention, but that reflects a deliberate move beyond mere strategy.
Repole is betting on his most ambitious move yet by taking on Nike with NoBull. In 2023, Repole bought a majority stake in the brand and brought Brady on board as the second-largest shareholder.
Previously, Mike turned 50 Cent and Kobe Bryant into business icons by creating and selling Vitamin Water and BodyArmor, respectively, proving himself to be an investor with a winning mindset.
“NoBull will be bigger than Nike”
Repole is honest and humble. He acknowledges that competing against the world’s largest sports footwear brand is difficult.
“You don’t have to beat Nike. You just have to make them uncomfortable enough to force them to act.”
True to form, Brady has poured his heart and soul into the NoBull project. He asks about anything and everything that comes to mind, making it clear that this is not just another project where he is the “face,” but rather a challenge to make Nike uncomfortable. The million-dollar question is whether he can do it.
This news was originally published on this post .
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