Sports
Shedeur Sanders‘ rise to stardom has gone well beyond the football field. The Cleveland Browns rookie quarterback has not only made headlines with his arm and athleticism, but his now-signature wristwatch celebration, a subtle flex that signals it’s “Shedeur time”, has taken on a life of its own in popular culture.
Over the weekend, that cultural wave rolled right into the heart of country music. While performing in Cleveland on Saturday night, country megastar Morgan Wallen gave a nod to Sanders by striking the wristwatch pose for the crowd as he made his entrance.
The gesture, originally made famous during Sanders’ time at Colorado under his father, Deion Sanders, sent the stadium crowd into a frenzy. Wallen, decked out in Cleveland Browns gear, smiled as he tapped his wrist, signaling he was ready for showtime, just as Shedeur does after a clutch throw or a key touchdown.
A celebration born from prime-time pressure
Shedeur Sanders first brought the wristwatch gesture into the spotlight during his 2023 breakout season with the Colorado Buffaloes, where he thrived under immense national pressure and media attention. After dramatic comebacks or game-defining throws, Sanders would confidently point to his wrist, a symbolic reminder that when the moment matters most, it’s his time.
The celebration quickly went viral on social media, with fans and athletes mimicking the move during college football Saturdays. It later followed him to the NFL when he was drafted by the Browns, and his branding power has only grown from there.
Sanders’ marketing presence, paired with NIL deals, signature commercials, and family connections to football royalty, has positioned him as one of the sport’s most marketable young stars. The fact that a star like Wallen would use the celebration on stage speaks volumes about Shedeur’s crossover appeal.
Wallen, known for chart-topping hits like “Last Night” and “You Proof,” has deep ties to the sports world himself. A longtime football fan, he’s often seen attending SEC games and NFL matchups during the offseason. His performance in Cleveland was already a headline event, but his nod to Sanders made sure the buzz extended to the Browns fan base as well.
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Auburn went to bed on Monday night with five national titles. It woke up on Tuesday morning with nine.The Tigers now recognize themselves as 1910, 1914, 1958 and 2004 national champions, On3 reported on Tuesday morning."For too long, Auburn has chosen a humble approach to our program’s storied history – choosing to recognize only Associated Press National Championships. Starting this fall, we have made the decision to honor the accomplishments of our deserving student-athletes, coaches, and teams from Auburn’s proud history," Auburn athletic director John Cohen said in a statement."Our visible National Championship recognitions now align with the well-established standard used by the NCAA’s official record book and our peers across the nation."The four aforementioned title honors give Auburn's football program nine in total, the other four coming in the 1913, 1957, 1983, 1993 and 2010 seasons. Speaking of the […]
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