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Meghan Markle‘s As Ever food brand has captured attention, with its debut collection selling out in mere minutes.
The Duchess of Sussex, 43, released a range of gourmet products, including £11 jars of raspberry jam, £9 teas, and £12 flower sprinkles. Fans eagerly snapped up the limited-edition items, and Meghan shared her excitement on Instagra.
Meghan Markle gets mocked over the way she uses pretzel bags which some consider reckless
“Our shelves may be empty, but my heart is full!”
While the sellout success seems to signal a booming brand, some critics are raising eyebrows, suggesting that it might be more about clever marketing than sheer demand.
A “Marketing Ploy” Behind the Success?
The As Ever range’s quick disappearance from shelves has led to speculation that it was all part of a well-designed marketing strategy.
“This is simply a marketing ploy. You make a relatively small amount available so it all gets bought, and then you can claim it’s so popular it sold out,” a source claimed.
This tactic of limited product availability creates a sense of exclusivity, driving up demand.
Meghan‘s rebranding of her products-originally launched as American Orchard Riviera jams-had been in the works for over a year. With setbacks along the way, she rolled out the new As Ever line with a media push, including an exclusive interview at her £12 million Montecito mansion, where she invited a New York Times food writer into her home.
Despite the glamour, Meghan‘s efforts to present a more grounded persona have been met with scrutiny. Critics have labeled her “out of touch” due to her high-profile lifestyle. In her interview, Meghan addressed this.
“Don’t they know my life hasn’t always been like this?”
To further show her relatability, Meghan shared how she sometimes feeds her children, Archie and Lilibet, frozen food like tater tots, emphasizing that she isn’t living a fairytale life all the time.
Meghan‘s entrepreneurial endeavors go beyond just launching a food line. Her As Ever brand is marketed as a celebration of everyday moments, with items like the raspberry jam presented in “keepsake packaging” meant to be repurposed after use. In promoting the brand, Meghan explained how the packaging could be used to store love notes or pens, adding a personal touch to the product.
The brand has already been featured in Meghan‘s Netflix docuseries, With Love, Meghan, where she entertained celebrities and chefs while showcasing her products. Meghan’s business acumen continues to grow, with her upcoming podcast, Confessions of a Female Founder, set to launch on April 8. The podcast will highlight the stories of women entrepreneurs and provide advice to those looking to start their own businesses.
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