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Meghan Markle’s highly anticipated jam has left many fans disappointed, despite its quick sell-out upon release. The $14 (approximately £11) raspberry spread, sold through her As Ever brand, has received mixed reviews, with some critics expressing their dissatisfaction with the product’s taste and texture.
The jam’s launch had been teased for months, and fans were eager to try the “raspberry spread in keepsake packaging.” However, the excitement quickly turned to dismay after several critics, including those from Meghan’s favorite publication, The Cut, slammed it for being underwhelming.
Critics speak out on Meghan’s jam
In an article featuring 12 staff members of The Cut, the reviews ranged from lukewarm to scathing. Features editor Catherine Thompson described the jam as “too thin” and noted that it wouldn’t spread well on toast.
Emily Gould, a features writer, took issue with the jam’s texture, likening it to “slimy baby food.” Senior writer EJ Dickson didn’t hold back, declaring that the jam “sucks,” comparing it unfavorably to more widely available brands like Bonne Maman and Smuckers. Dickson also criticized its overly sweet taste and the lack of a functional, standalone quality that one might expect from a proper jam.
However, not everyone was critical. Some testers, like deputy editor Jen Ortiz, praised the jam for its “runny” consistency and expressed admiration for Meghan’s show, With Love, Meghan, which showcased the product.
Despite the mixed reviews, the jam’s debut was part of a broader product rollout, including teas and flower sprinkles, which also sold out quickly. This rapid sellout has sparked speculation about whether Meghan may be using a marketing strategy of limited availability to create a sense of exclusivity.
The launch of the As Ever products follows the success of her Netflix series, which highlighted her culinary efforts, but questions remain over the long-term success of her brand.
Some have raised doubts about whether the products can live up to the hype, with royal commentator Phil Dampier suggesting that Netflix may be eager to recoup its investment in Markle’s projects.
While the jam may have missed the mark for some, it’s clear that Meghan Markle’s venture into the world of culinary products continues to generate attention-and, for better or worse, it’s still part of her larger strategy to build her personal brand post-royalty.
This news was originally published on this post .
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