Sports
The Dallas Cowboys have gone 30 years without even reaching the Super Bowl. And every year since that distant January 28, 1996, team owner Jerry Jones has made promises to his fans-many of which remain unfulfilled. The latest? A pair of deals supposedly meant to strengthen head coach Brian Schottenheimer’s roster.
Jones is an expert at creating hype around his team. One of the most recent examples was his bold assertion that the Cowboys would go “all in” during the 2024 free agency period. Yet last year’s offseason turned out to be a major letdown for both the media and fans, though that didn’t stop Jones from making more grand declarations.
Over time, both fans and analysts have accepted that this is just who Jones is-a seasoned promoter rather than a championship-driven leader. His harshest critics argue that for the Cowboys’ owner and general manager, it’s less about winning titles and more about staying in the spotlight. And somehow, he always finds a way to do exactly that.
Jones’ latest broken promise
Just days before the 2025 NFL Draft, Jones took the microphone and confidently stated that the Dallas front office was “looking at two things that could happen before or after the draft.” He elaborated, claiming, “Two pretty substantive trades. Been working on them today.”
His remarks instantly sparked media speculation. Many believed these trades involved acquiring two players from other teams, rather than merely improving the Cowboys’ draft position.
But now, more than a week after the draft, Jones has remained silent about the alleged deals. It’s as if his statement never happened-except some reporters and outlets keep pressing him for answers.
The truth behind Jones’ promise
Some analysts believe Jones might still have a trick up his sleeve. But given his track record, expectations remain low. Even worse, time is working against him. Most teams and free agents will likely wait until June 2 to finalize deals, minimizing the impact on the salary cap.
Will Jerry Jones make another dramatic announcement in the coming weeks? Almost certainly. If the Cowboys start losing relevance, there’s no doubt that a seasoned publicist like Jones will find a way to grab the headlines once again.
This news was originally published on this post .
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