Egal, ob Hamburger einer Fastfood-Kette oder Mode- und Kosmetikartikel – was Influencerin Alix Earle (24) anfasst, wird buchstäblich zu Geld!
Bis zu 450.000 US-Dollar (rund 400.000 Euro) soll die junge US-Amerikanerin mit einer Werbe-Story auf der Social-Media-Plattform Instagram verdienen. Das behauptete Vickie Segar, Gründerin der Influencer-Agentur „Article 41“, in der Zeitung „New York Times“.
Earle genießt die Sonne
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Ein dauerhafter Post, der nicht nach einer gewissen Zeit wieder verschwindet, könnte der Tochter des reichen Bauunternehmers Thomas „TJ“ Earle sogar noch mehr einbringen, schätzt Expertin Segar. Das Vermögen von Earle, die mit NFL-Profi Braxton Berrios (29/Houston Texans) zusammen ist, soll acht Millionen Dollar betragen.
[–>Firmen reißen sich um die Zusammenarbeit mit Earle. Wirbt sie für ein Produkt, schnellen die Verkaufszahlen in die Höhe. Für das Phänomen gibt es sogar einen eigenen Begriff, den „Alix Earle Effect“.
Rund um den diesjährigen Super Bowl in New Orleans zwischen den Philadelphia Eagles und Kansas City Chiefs (40:22) sorgte Earle landesweit mit einem sexy Werbespot für Aufsehen.
In der Werbung für die Burger-Kette „Carl’s Jr.“ prieß sie sehr leicht bekleidet den „Hangover Burger“ (Kater-Burger) an. Laut Werbe-Versprechen die einzige Mahlzeit, die man benötigt, um am Montag nach dem Super Bowl aus dem Rausch herauszukommen.
„Seien wir ehrlich: Nach dem großen Spiel sind alle völlig durch den Wind“, sagte Earle in dem Clip. „Das kenne ich. Und ich habe genau das, was Sie brauchen, um den Kater nach der Party zu bekämpfen: den Hangover Burger von Carl’s Jr.“
Spielerfrau wirbt für Burger: Ist DIESER Spot zu sexy für den Super Bowl?
Mit Football-Star Berries ist Earle seit 2023 zusammen. Der Wide Receiver gewann mit den New England Patriots 2019 den Super Bowl, spielte danach für die New York Jets und Miami Dolphins. Im März 2025 unterschrieb Berrios einen Einjahresvertrag bei den Houston Texans über eine Million Dollar. Die hat seine Freundin schneller auf dem Konto …
Die Influencerin mit ihrem Freund Braxton
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