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After weeks of scrutiny surrounding Bill Belichick’s relationship with Jordon Hudson, the legendary coach may be adjusting his public relations strategy. Hudson, whose influence in Belichick’s affairs has drawn criticism, was noticeably absent from his NYU Stern Business School panel on Tuesday-where the coach was instead accompanied by Brandon Faber, a veteran sports communications professional.
Belichick’s recent CBS interview debacle, in which Hudson shut down questions about their relationship, sparked concerns about his management approach. Sources previously told Page Six that Hudson had effectively positioned herself as the “CEO of Belichick Inc.”, despite lacking professional experience in brand management. Now, insiders suggest that her influence may be waning, with Belichick bringing in a seasoned media strategist in Faber, who previously held a high-ranking communications role with the Chicago Bears.
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While Belichick appears to be shifting his approach, Hudson may be turning her focus elsewhere. She is reportedly preparing for the Miss Maine pageant, a competition she is deeply invested in, according to sources. Her determination to maintain a polished public image for the event has raised speculation that she may be strategically disengaging from the media frenzy surrounding Belichick.
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Hudson has drawn attention for her reported efforts to control Belichick’s public image, including attempting to secure an executive producer role in his now-scrapped “Hard Knocks” docuseries documenting his first season at UNC. The project was reportedly shelved after just two days, with insiders suggesting that Hudson wanted to oversee all creative decisions. Additionally, reports surfaced that she forced her way into a Dunkin’ Donuts Super Bowl ad, appearing alongside Belichick and actors Ben Affleck and Casey Affleck.
Her business interests also extend to trademark filings-Hudson’s Trouble Cub Enterprises recently attempted to reclaim 14 phrases coined by Belichick that are currently owned by the New England Patriots. The move has raised eyebrows, with some questioning whether she is trying to secure long-term control over Belichick’s branding. Meanwhile, she has amassed $8 million in property since beginning her relationship with the coach three years ago.
With Belichick seemingly taking steps to professionalize his media strategy, the future of Hudson’s influence remains unclear. Whether the shift is temporary or marks the start of a more structured approach to his public image, the evolving dynamic between the two continues to generate headlines. As speculation continues, all eyes will be on how Belichick navigates the spotlight in the coming months.
This news was originally published on this post .
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