Deion Sanders proves the “Prime Effect” is real as Colorado sees explosive growth on and off the field

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When Deion Sanders arrived at the University of Colorado ahead of the 2023 college football season, expectations were high-but few anticipated just how dramatic the turnaround would be. Known for his charisma and competitive spirit, Sanders brought much more than media attention to Boulder. He injected a new culture into a once-struggling program, and the numbers now tell a story no one can ignore.

In 2022, the Buffaloes finished the season with a dismal 1-11 record. Just a year later, they improved to 4-8-not a winning season, but a clear sign of progress. By 2024, the transformation was undeniable: Colorado posted a 9-4 record and a 7-2 finish in conference play, showing that Sanders‘ leadership was taking root.

Deion Sanders and Shedeur Sanders put all 32 NFL teams on notice

The numbers behind the “Prime Effect”

The impact of Sanders, however, goes far beyond the scoreboard. In a recent social media post, Sanders highlighted the team’s explosive digital growth. Instagram impressions surged from 21.4 million in 2022 to 449.4 million in 2023. Engagements jumped from 1.3 million to 27.4 million. Video views? A leap from 2.8 million to a staggering 100.1 million.

Thunder vs. Timberwolves Betting Odds & Game Analysis

Colorado’s Instagram following exploded by 2,596%, going from 81,000 to over 2.2 million. “I’m my own thermostat-I set and change the temp in the room, the room don’t change me,” Sanders wrote, encapsulating the confidence that has redefined the team’s brand.

A new chapter begins in 2025

Despite the momentum, 2025 will be a pivotal year. The team will move forward without quarterback Shedeur Sanders and star Travis Hunter, both now in the NFL. Receivers LaJohntay Wester and Jimmy Horn Jr. were also drafted, creating big shoes to fill.

Sanders‘ strategy now hinges on his ability to reload through the transfer portal. Since his arrival, the Buffaloes have added over 90 transfers, including Kaidon Salter, a standout quarterback from Liberty, who will lead the offense this season.

Colorado kicks off the new era on Friday, August 29, hosting Georgia Tech-and all eyes will be on “Coach Prime” once again.

This news was originally published on this post .

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