<!–>
Cooper Flagg was one of the most highly touted men’s college basketball players in recent years. But as he arguably became the sport’s biggest star in the early years of the name, image and likeness (NIL) era, Flagg might have also been one of the most valuable, if not the most valuable, college athletes ever.
The Duke star had at least $28 million in NIL deals during his time in Durham, longtime journalist Howard Bryant shared in a conversation with Bob Costas at the 92nd Street Y in New York City.
That $28 million figure is only based on Flagg’s deals with New Balance and Fanatics. Flagg earned a $13 million deal with New Balance while his Fanatics deal is worth $15 million, according to Bryant.
It’s unclear if those figures are the annual value or the total value of Flagg’s contracts with those brands. When Flagg agreed to his deal with New Balance in August 2024, ESPN reported it was for a “significant” amount. New Balance also made Flagg one of its top athletes, including him in a commercial that features Los Angeles Clippers star Kawhi Leonard, Philadelphia 76ers star Tyrese Maxey and Los Angeles Sparks star Cameron Brink.
ADVERTISEMENT
–>
As for his deal with Fanatics, Flagg signed an exclusive multi-year contract with the merchandise brand in January. The terms of that deal weren’t unveiled at the time, but it included his first “rookie” card, which was part of the 2025 Bowman University Chrome set.
Flagg had other NIL deals beyond his agreements with New Balance and Fanatics during the 2024-25 season. However, it’s unclear how much those arrangements were worth. He became the first men’s college basketball player to sign an NIL deal with Gatorade last October. He also had NIL deals with AT&T, Cort Furniture and The NIL Store, which would likely bring the total amount of money he agreed to in NIL deals north of $28 million.
Cooper Flagg had at least six known NIL deals at Duke before declaring for the 2025 NBA Draft, where he’s widely expected to be the No. 1 overall pick. (Photo by Michael Reaves/Getty Images) <!–>
–>
However, the total value of those deals greatly outnumbers the estimated worth Flagg had on an annual basis. On3 estimated that Flagg had a $4.3 million annual value for the 2024-25 season, which was second among all college athletes. He only trailed Texas quarterback Arch Manning ($6.6 million).
Flagg lived up to the promise as one of the top college basketball recruits since the turn of the century during his one year at Duke. He averaged 19.2 points, 7.5 rebounds, 4.2 assists, 1.4 blocks and 1.4 steals per game, shooting 48.1% from the field and 38.5% from distance – those numbers helped Flagg win all of the major national player of the year awards. He also led Duke to the Final Four, where it lost in the national semifinal to Houston.
Following his strong year at Duke, Flagg declared for the 2025 NBA Draft. The Dallas Mavericks are widely expected to make Flagg the No. 1 overall pick when the draft is held later in June.
In the likely event Flagg goes No. 1, he’ll make even more money from his first NBA deal than what he’s reportedly made in NIL contracts so far. Flagg’s rookie scale contract is projected to be a four-year deal worth $62.7 million, according to Spotrac.
Want great stories delivered right to your inbox? Create or log in to your FOX Sports account, follow leagues, teams and players to receive a personalized newsletter daily!
<!–>
recommended
Get more from College Basketball Follow your favorites to get information about games, news and more
–>
This news was originally published on this post .
About the author
NFL Week 7 Preview, Stats, Storylines for Five-Game FOX Slate
Will Jayden Danniels get the Commanders back on track in Week 7, or will Dak Prescott add to his potential MVP campaign amid his strong start to the 2025 season? The matchup between Daniels and Prescott is the highlight of FOX's five-game slate for Week 7, with the Washington Commanders and Dallas Cowboys meeting up on "America's Game of the Week." Both NFC East rivals are in need of a win as they each lost at the buzzer in Week 6. That game isn't the only intriguing matchup on FOX's five-game slate for Week 7, which also features a game between two playoff teams from last season. Let's take a full look at the top stats and storylike for all five matchups. These two teams were 28-6 last year, but they're a combined 7-4 in 2025, equally meh as maybe-not-so-good NFC contenders. The […]
Use bet365 bonus code CBSBET365, get $200 bonus bets by targeting Dodgers-Brewers on Friday
Friday's sports schedule is jam-packed with college football and MLB postseason action, giving new users an opportunity to use the latest bet365 bonus code CBSBET365, which offers $200 in bonus bets after placing a first wager of $5 or more. California hosts North Carolina and Bill Belichick, while the Dodgers and Brewers square off in Game 4 of the NLCS. SportsLine's proven computer model is backing Minnesota to cover the spread as a home underdog, and it is also targeting the Brewers as a large underdog. Claim the latest bet365 bonus code here:Check out our bet365 promo code review for full details.The SportsLine Projection Model simulates every MLB and college football game 10,000 times. It entered the ALCS and NLCS rounds of the 2025 MLB playoffs a profitable 35-29 on top-rated MLB money-line picks this season. It has excelled making home run prop picks this […]
Dodgers vs. Brewers prediction, odds: 2025 MLB playoff betting picks as Shohei Ohtani starts Game 4 of NLCS
Right-hander Shohei Ohtani and the Los Angeles Dodgers look to complete the sweep over the Milwaukee Brewers when they meet in Game 4 of their National League Championship Series on Friday. Los Angeles grabbed a commanding 3-0 series lead with a 3-1 win on Thursday. Los Angeles will send Ohtani to the mound to close out the series. The Brewers (97-65), the top seed in the National League, are seeking to reach their first World Series since 1982. The Dodgers (93-69), the third seed in the league, are the defending World Series champions.First pitch from Dodger Stadium in Los Angeles is set for 8:38 p.m. ET. Los Angeles is a -206 favorite on the money line (risk $206 to win $100) in the latest Dodgers vs. Brewers odds from DraftKings Sportsbook, while the total number of runs Vegas thinks will […]
Papers: Liverpool ‘keen’ on Ousmane Diomande as a backup option to Crystal Palace defender Marc Guehi
The top stories and transfer rumours from Saturday's newspapers...PREMIER LEAGUE Liverpool are said to be keen on Ousmane Diomande as a backup option to Marc Guehi following their unsuccessful pursuit of the Crystal Palace skipper - Daily Express. Please use Chrome browser for a more accessible video player Sky Sports News' James Green provides the latest update on Marc Guehi's future after Oliver Glasner confirmed he will not sign a new contract and will depart the club leave next year Former Manchester City boss Roberto Mancini has sensationally claimed that he could be in line to replace Ruben Amorim if he is sacked by Manchester United - The Sun.Newcastle have successfully negotiated the signing of Barnsley's young prodigy Josh Kenchington after several rounds of talks - Daily Express. Former Liverpool striker Dean Saunders has slammed Alexander Isak and questioned Florian […]
2025 College Football Odds: Back Low-Scoring 1st Quarter in Michigan-UW
It’s only mid-October, but the College Football Playoff starts a bit early this Saturday in Ann Arbor, Michigan. In a rematch of the 2023 national title game, Washington visits Michigan in a contest that will leave the loser with a difficult — if not impossible — path to reaching the CFP. Michigan is likely playing for its season after the Wolverines suffered their second loss of the year last week against USC. A third loss, at any point, will likely have them on the outside looking in come selection time in December.The culprit in those two losses is why I like the Under early on in this one.This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX Sports may be compensated. Read more about Sports Betting on FOX Sports. ADVERTISEMENT Let's look […]
Use DraftKings promo code and get $300 bonus bets, 3 months of NBA League Pass free by betting Brewers Friday
You can use the latest DraftKings promo code, which gives new users $300 in bonus bets and 3 months of NBA League Pass free, for Friday sports picks at DraftKings. Carson Beck had two standout seasons as Georgia's starting quarterback before transferring to Miami, and he's led the Hurricanes to the No. 2 ranking in the nation heading into Friday's matchup against Louisville. Meanwhile, Bill Belichick, arguably the top head coach in NFL history, hasn't had much success in Year One at North Carolina with a 2-3 start. The SportsLine model has both Miami and North Carolina involved in its Friday best bets at DraftKings.The model projects Louisville to cover as 11.5-point underdogs against Miami in its Friday best bets at DraftKings, while also projecting Over 46.5 points in North Carolina vs. Louisville, despite Belichick being known for being a strong defensive […]
Related
NFL Week 7 Preview, Stats, Storylines for Five-Game FOX Slate
Will Jayden Danniels get the Commanders back on track in Week 7, or will Dak Prescott add to his potential MVP campaign amid his strong start to the 2025 season? The matchup between Daniels and Prescott is the highlight of FOX's five-game slate for Week 7, with the Washington Commanders and Dallas Cowboys meeting up on "America's Game of the Week." Both NFC East rivals are in need of a win as they each lost at the buzzer in Week 6. That game isn't the only intriguing matchup on FOX's five-game slate for Week 7, which also features a game between two playoff teams from last season. Let's take a full look at the top stats and storylike for all five matchups. These two teams were 28-6 last year, but they're a combined 7-4 in 2025, equally meh as maybe-not-so-good NFC contenders. The […]
Use bet365 bonus code CBSBET365, get $200 bonus bets by targeting Dodgers-Brewers on Friday
Friday's sports schedule is jam-packed with college football and MLB postseason action, giving new users an opportunity to use the latest bet365 bonus code CBSBET365, which offers $200 in bonus bets after placing a first wager of $5 or more. California hosts North Carolina and Bill Belichick, while the Dodgers and Brewers square off in Game 4 of the NLCS. SportsLine's proven computer model is backing Minnesota to cover the spread as a home underdog, and it is also targeting the Brewers as a large underdog. Claim the latest bet365 bonus code here:Check out our bet365 promo code review for full details.The SportsLine Projection Model simulates every MLB and college football game 10,000 times. It entered the ALCS and NLCS rounds of the 2025 MLB playoffs a profitable 35-29 on top-rated MLB money-line picks this season. It has excelled making home run prop picks this […]
Dodgers vs. Brewers prediction, odds: 2025 MLB playoff betting picks as Shohei Ohtani starts Game 4 of NLCS
Right-hander Shohei Ohtani and the Los Angeles Dodgers look to complete the sweep over the Milwaukee Brewers when they meet in Game 4 of their National League Championship Series on Friday. Los Angeles grabbed a commanding 3-0 series lead with a 3-1 win on Thursday. Los Angeles will send Ohtani to the mound to close out the series. The Brewers (97-65), the top seed in the National League, are seeking to reach their first World Series since 1982. The Dodgers (93-69), the third seed in the league, are the defending World Series champions.First pitch from Dodger Stadium in Los Angeles is set for 8:38 p.m. ET. Los Angeles is a -206 favorite on the money line (risk $206 to win $100) in the latest Dodgers vs. Brewers odds from DraftKings Sportsbook, while the total number of runs Vegas thinks will […]
Papers: Liverpool ‘keen’ on Ousmane Diomande as a backup option to Crystal Palace defender Marc Guehi
The top stories and transfer rumours from Saturday's newspapers...PREMIER LEAGUE Liverpool are said to be keen on Ousmane Diomande as a backup option to Marc Guehi following their unsuccessful pursuit of the Crystal Palace skipper - Daily Express. Please use Chrome browser for a more accessible video player Sky Sports News' James Green provides the latest update on Marc Guehi's future after Oliver Glasner confirmed he will not sign a new contract and will depart the club leave next year Former Manchester City boss Roberto Mancini has sensationally claimed that he could be in line to replace Ruben Amorim if he is sacked by Manchester United - The Sun.Newcastle have successfully negotiated the signing of Barnsley's young prodigy Josh Kenchington after several rounds of talks - Daily Express. Former Liverpool striker Dean Saunders has slammed Alexander Isak and questioned Florian […]
2025 College Football Odds: Back Low-Scoring 1st Quarter in Michigan-UW
It’s only mid-October, but the College Football Playoff starts a bit early this Saturday in Ann Arbor, Michigan. In a rematch of the 2023 national title game, Washington visits Michigan in a contest that will leave the loser with a difficult — if not impossible — path to reaching the CFP. Michigan is likely playing for its season after the Wolverines suffered their second loss of the year last week against USC. A third loss, at any point, will likely have them on the outside looking in come selection time in December.The culprit in those two losses is why I like the Under early on in this one.This page may contain affiliate links to legal sports betting partners. If you sign up or place a wager, FOX Sports may be compensated. Read more about Sports Betting on FOX Sports. ADVERTISEMENT Let's look […]
Use DraftKings promo code and get $300 bonus bets, 3 months of NBA League Pass free by betting Brewers Friday
You can use the latest DraftKings promo code, which gives new users $300 in bonus bets and 3 months of NBA League Pass free, for Friday sports picks at DraftKings. Carson Beck had two standout seasons as Georgia's starting quarterback before transferring to Miami, and he's led the Hurricanes to the No. 2 ranking in the nation heading into Friday's matchup against Louisville. Meanwhile, Bill Belichick, arguably the top head coach in NFL history, hasn't had much success in Year One at North Carolina with a 2-3 start. The SportsLine model has both Miami and North Carolina involved in its Friday best bets at DraftKings.The model projects Louisville to cover as 11.5-point underdogs against Miami in its Friday best bets at DraftKings, while also projecting Over 46.5 points in North Carolina vs. Louisville, despite Belichick being known for being a strong defensive […]
Be the first to leave a comment