

Netflix is set to release a 10-episode docuseries titled “America’s Team: The Gambler and His Cowboys” on August 19.
The show will chronicle Dallas Cowboys owner Jerry Jones’s pivotal role in reshaping the franchise and spotlight the dynasty built in the 1990s.
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The series will feature interviews with iconic figures like Troy Aikman, Emmitt Smith, Michael Irvin, Deion Sanders, Jimmy Johnson, and Barry Switzer, alongside a notable appearance from former President George W. Bush.
Once the announcement went public, reactions on social media were quick and varied. One Twitter user summed up the sentiment: “A story told over and over again. make some new history Dallas.”
Others saw it as a nostalgic celebration with hopes for a title return: “The only way Cowboys fans can see a championship this century.”
But not all were eager viewers: “WE are ALL watching this,” one said, while another wrote: “I’ll probably watch it… but JFC when is Jerry going to be forced to stop living off what Jimmy did 30 years ago?”
A voice of moderation added: “As a cowboys fan I’ll watch it but stuff like this only continues to fuel the narrative that fans live in the past and in the 90s. Being born in 2000 I’ve never seen a championship and can only hope that someday they can finally snap this insanely long drought.”
Dallas’ historic past and underwhelming present
Comments like these reflect a wider tension – between reverence for Dallas’s storied past and frustration over decades without another Super Bowl win.
The series promises a thorough look at Jerry Jones’s vision and leadership through previously unseen footage. It will explore his bold decision to revamp the Cowboys, his departure from longtime coach Tom Landry, and his unlikely pairing with coach Jimmy Johnson. The story traces how his business decisions helped assemble three NFL titles during a period marked by market innovation and franchise elevation.
Beyond nostalgia, the documentary arrives at a time of renewed interest in Dallas’s fortunes. The Cowboys missed the 2024 playoffs, finishing 7-10 after quarterback Dak Prescott suffered a hamstring injury. That makes the question raised by fans-“Can Jerry become a Gambler again for this Cowboys team?”-a pointed one as the team looks to rewrite its future.
Filmmakers Chapman and Maclain Way (known for Untold and Wild Wild Country) teamed with Netflix, Skydance Sports, and NFL Films to unpack Jerry’s gamble: buying a struggling team in 1989 and transforming it into the most valuable franchise in sports-now worth over $9 billion.
Fan divisions on social media hint at the series’ broader narrative power. It appears to tread the line between celebration and scrutiny. Some hope it’ll reframe Dallas’s legacy into the present, while others worry it will glorify past glories instead of confronting present struggles.
Whatever the tone, “The Gambler and His Cowboys” will arrive in an NFL summer filled with rebuilding, rivalries, and a wide-open NFC East race. For fans hungry for both reflection and revival, it offers one more lens through which to view the franchise’s journey – and keys to its next chapter.
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