This week the New York Yankees announced that the bobblehead giveaway for its Seinfeld Night promotion on Aug. 21 for its game against the Boston Red Sox will be one of George Costanza sleeping under his desk.
The unique giveaway, which Seinfeld fans will surely agree is perhaps the greatest bobblehead ever created, is a reference to an episode from season eight of the show titled “The Nap.” In the episode, George, then working for the Yankees as assistant to the traveling secretary, commissioned a carpenter working for Jerry to build a custom sleep nook under his desk at Yankee Stadium. He was then caught under there by then Yankees owner George Steinbrenner’s grandson.
The bobblehead will only be given to the first 18,000 fans who enter the stadium that night, but pre-sales of the item have already been purchased on eBay for up to $250 while tickets to the game are still available for as little as $53.
“I love a good nap. Sometimes it’s the only thing getting me out of bed in the morning.” – George Costanza
Join us at @yankeestadium on Thursday, August 21 for Seinfeld Night! 1st 18,000 guests will receive a George Costanza Bobblehead 🎟️👉https://t.co/9qKKKUfDRJ pic.twitter.com/68dJDkvLZN
— New York Yankees (@Yankees) June 26, 2025
For last season’s Seinfeld Night, the Yankees gave away a bobblehead of George in a batting pose from an episode where he taught real-life Yankees Bernie Williams and Derek Jeter how to hit. While this is only the second year the Yankees will hold a Seinfeld Night, the New York Mets and its minor league affiliates have had several bobblehead giveaways tied to the show. The Brooklyn Cyclones, a High-A affiliate of the Mets, have done bobbleheads of George in his Gore-Tex coat, and pulling a golf ball out of a whale’s blowhole while pretending to be a marine biologist. The Jacksonville Jumbo Shrimp, a Triple-A affiliate of the Miami Marlins, also gave away one of George eating so many shrimp that it prompted a call from the ocean.
The character has proven popular in trading card form, too. 2021 Panini National Treasures cards featuring pieces of a Yankees jersey worn by actor Jason Alexander have sold for $1,000 or more on at least five occasions and numerous unofficial Costanza cards have been produced.
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