Sports
Troy Aikman - English
Troy Aikman, once known for throwing touchdowns under bright stadium lights, is now turning his attention to something else Americans consume regularly-beer.
The Hall of Fame quarterback has launched a bold campaign through his light beer brand, EIGHT, calling out hidden sugars and additives in mainstream beers that market themselves as “light.”
Aikman took to Instagram to share a powerful message. In a short video, viewers watched beer being poured as a voiceover warned: “Sugars in our diet are making Americans unhealthy-and big light beers are still brewed with exactly that: unnecessary additives like corn syrup and rice.”
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His message was clear: many so-called light beers may not be as clean as advertised.
That warning carried over to Twitter, where Aikman posted a photo of his own product along with praise for a Wall Street Journal article highlighting EIGHT’s growth. He wrote: “EIGHT’s leading the way-additive-free: no corn, no rice, no sweeteners. Just clean, crisp beer the way it should be.”
His goal goes beyond just selling a product. Aikman is challenging the broader industry to be more transparent, at a time when many consumers are prioritizing health and clean ingredients in what they eat and drink.
Aikman’s fight over the number “8” grows beyond the bottle
Launched in 2022 and named after his iconic Cowboys jersey number, EIGHT quickly found a niche among health-conscious drinkers. With only 90 calories, 2.6 grams of carbs, and no artificial sweeteners or fillers, it presents itself as a premium option in the crowded $882 billion global beer market.
But as EIGHT gains traction, Aikman has found himself facing legal opposition from another athlete with ties to the number 8-Baltimore Ravens quarterback Lamar Jackson. Jackson has filed multiple trademarks, including “Era 8” and “You 8 Yet?”, which he says predate Aikman’s claims.
Aikman’s attempt to register “EIGHT” as a trademark-especially for apparel-has sparked a legal back-and-forth between the two camps.
Despite the tension, Aikman took a lighthearted approach on social media, joking that they could settle the dispute over a couple of EIGHT beers, with fellow number 8 Steve Young acting as referee. Yet behind the humor, the legal filings are serious and ongoing, with Aikman’s attorneys recently requesting that Jackson’s team submit key documents.
At its core, Aikman’s campaign is about more than beer or branding-it’s about shifting how people view health in everyday products. Whether in a courtroom or a bar, he’s staying committed to his message: no gimmicks, no additives-just clean beer for modern drinkers.
This news was originally published on this post .
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