

Rising star Shedeur Sanders, one of the most talked-about names in football in 2025, made his NFL preseason debut proving that, love him or hate him, everyone wants to see him play. His first game with the Cleveland Browns against the Carolina Panthers not only grabbed headlines but also captured the attention of millions of fans.
According to Nielsen data shared by The Sporting News, 2.2 million viewers tuned in last week to watch Deion Sanders’ son in action. And Sanders didn’t disappoint: he completed 14 of 23 passes for 138 yards and two touchdowns, while adding 19 rushing yards. Although the final score (30-10 in Cleveland’s favor) is largely irrelevant in the preseason, his performance stood out among rookie quarterbacks.
Shilo Sanders beams after heartfelt gift to mom
The Shedeur Sanders effect
The buzz around Shedeur Sanders goes beyond stats. His style, charisma, and last name make him a polarizing figure who divides opinions, but unquestionably drives media attention.
However, not everyone credits the ratings solely to him. Some social media users pointed out that the numbers may have more to do with the NFL’s return after a five-month break. “The Hall of Fame Game drew three times as many viewers,” one fan posted on X. Another added, “It’s almost like it was the first NFL game in months.”
Shedeur Sanders sparks debate online
On forums and social platforms, the discussion was lively. Some downplayed the figure, noting that past preseason games have reached even higher numbers-like the Saints vs. Texans matchup two years ago, which surpassed 4 million viewers. Others argued it was a Friday night game aired on NFL Network, which naturally limits the audience compared to nationally televised broadcasts.
Still, the conversation around Shedeur was unstoppable. His debut drew analysis, criticism, and praise, showing that those who followed him in college are now supporting him in this new professional chapter.
Will the Shedeur Sanders hype last?
The real challenge will be whether this level of attention can be sustained in the regular season, especially if Sanders doesn’t secure an immediate starting role.
For now, his debut is already a media success, proving that when he’s on the field, the NFL gains more than just yards-it gains viewers and conversation.
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