

The combination of pop stardom and professional football has once again proven to be a cultural force as Taylor Swift‘s appearance on Travis and Jason Kelce’s podcast has drawn an audience far surpassing even the NFL’s most prestigious stage.
Just a week after the release of the New Heights episode, the Swift-centered tell-all has amassed more than 20 million views on YouTube, eclipsing the official highlight reel of Super Bowl LIX by nine million.
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The NFL’s own recap of the Kansas City Chiefs’ clash with the Philadelphia Eagles has been online for over six months but trails well behind the single podcast episode featuring Swift.
The surge in attention pushed New Heights to No. 3 on Spotify’s Top Podcasts chart, leaping the Super Bowl-winning brothers ahead of popular staples such as Something Scary and Crime Junkie.
The show also rose to the top of Spotify’s Trending Podcasts list, temporarily displacing The Joe Rogan Experience. Still, in terms of overall subscriber strength, Rogan‘s platform remains far ahead, with more than 20 million YouTube subscribers compared to New Heights’ 3.05 million.
While Swift’s appearance gave the Kelce brothers a temporary boost in global visibility, it also served as a significant platform for the singer. She used the episode to announce the title and artwork of her forthcoming album, The Life of a Showgirl.
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Swift and Kelce have been one of the most talked-about couples since going public with their relationship in 2023 and the pairing of a global pop icon with an NFL star has captivated both the entertainment and sports worlds.
With fans closely following their every public appearance, the pair have stood tall rather than shying away from attention, as Travis and Taylor continue to showcase their affection, making their bond one of the most visible celebrity romances today.
Their recent joint appearance on New Heights sparked a wave of online excitement as the Kansas City Chiefs tight end and the Grammy-winning singer occupy dominant spaces in their respective fields, which has prompted speculation about how their relationship might withstand the pressures of unequal fame.
Despite such concerns, those close to the couple suggest the dynamic is grounded in mutual admiration and stability.
A source told Star Magazine that Kelce “supports” Swift‘s career and is “in awe of” her success. The insider added that the couple openly shares “each other’s successes and losses,” and that Kelce has become “a better man because of her.”
According to the same report, Swift is equally proud of her partner, with the source noting: “They bring out the best in each other. She feels lucky to have Travis in her life.”
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