An NFL play is now sponsored. Of course, it’s the Tush Push (presented by DUDE Wipes)

With the NFL’s season kickoff just days away, the Philadelphia Eagles reminded fans that their controversial “Tush Push” can’t be shoved out of the way.

On Tuesday, the Eagles announced that the play now has a presenting sponsor in DUDE Wipes, a brand of large, flushable wet wipes. The partnership will include social content throughout the NFL season, product sampling at Eagles events and postgame radio highlights of successful tush push plays, per the teams’ release.

“It only feels right for DUDE Wipes to be the official sponsor of the Tush Push,” said Ryan Meegan, CMO and co-founder of DUDE Wipes, in the release. “We’re always looking for bold and unconventional ways to inject the brand into cultural conversations in a distinctly DUDE-ified way and this partnership is a perfect fit.”

There’s only one partner for the job, the Tush Push now presented by @DUDEwipes. pic.twitter.com/ZDnQluBfPF

— Philadelphia Eagles (@Eagles) September 2, 2025

The tush push is a designed offensive play in which the quarterback takes a snap under center and drives forward while teammates push him from behind. The Eagles have been the pioneers of the play, using it to consistently gain first downs or score touchdowns in 1-yard situations en route to two Super Bowl appearances in the last three years.

In May, a proposal to ban the tush push — which was presented by the Green Bay Packers — fell two votes shy of passing. Those supporting the ban cited alleged player safety concerns, while Eagles coach Nick Sirianni said it was “unfair” to ban a play merely because his team was good at it. The weird play with the weird nickname sparked plenty of conversation among fans, too, and it even was the focus of a skit from comedian Shane Gillis at the ESPYs.

A sponsorship of a specific play is rare. In July, DUDE Wipes was announced as the presenting sponsor of the Cleveland Browns’ alternate “Alpha Dawg” uniforms, which feature a dark brown helmet and jersey combination. Interpret the color choice as you’d like.

(Photo: Andy Lewis / Icon Sportswire via Getty Images)