Pegadinha! LeBron James cria expectativas sobre futuro, mas tudo fazia parte de acordo comercial (Foto: Associated Press / Alamy Stock Photo)
O mundo esportivo parou — e caiu numa pegadinha. LeBron James atiçou a curiosidade de milhões ao anunciar uma revelação bombástica, apelidada de “The Second Decision” — numa clara referência à célebre decisão de 2010, quando trocou o Cleveland Cavaliers pelo Miami Heat em rede nacional. A expectativa era enorme: aposentadoria? Troca de time? Mudança de rumo?
Nada disso. O astro dos Lakers anunciou uma nova parceria com a marca de bebidas Hennessy VSOP, em uma ação publicitária cuidadosamente roteirizada que viralizou nas redes. A revelação foi transmitida nesta terça-feira (7) pelos canais oficiais da marca, em um cenário que parodiava seu anúncio original de 2010.
A ação publicitária com a fabricante de conhaque rapidamente virou assunto entre fãs, jornalistas especializados e celebridades. O tom humorístico da campanha foi bem recebido por muitos, mas também provocou reações de frustração entre torcedores que acreditaram estar presenciando um momento histórico — como a aposentadoria do maior pontuador da história da NBA.
Mais do que isso: a simples expectativa da tal “decisão” gerou impacto real fora das redes. Logo após o teaser ser divulgado nesta segunda (6 de outubro), os preços dos ingressos para o último jogo dos Lakers na temporada regular, contra o Utah Jazz, em abril de 2026, dispararam. Assentos que custavam US$82 (cerca de R$440 na cotação atual) passaram a ser vendidos por até US$580 (mais de R$3 mil), segundo dados da ESPN.
Em busca do quinto anel
Mesmo com a confirmação de LeBron James para mais uma temporada, os Los Angeles Lakers entram na corrida pelo título da NBA 2025/26 fora do grupo principal de favoritos. Segundo a bet365, a equipe californiana aparece com odds de 15.00 para conquistar o campeonato, atrás de times como OKC Thunder, Denver Nuggets, Cleveland Cavaliers, New York Knicks e Houston Rockets.
Ainda assim, com LeBron prestes a disputar sua 23ª temporada, desta vez ao lado do astro Luka Doncic, não se pode descartar completamente uma arrancada dos Lakers, especialmente se conseguirem encaixar uma boa sequência na reta final da fase regular.
| Time | Odds |
|---|---|
| OKC Thunder | 3.40 |
| Denver Nuggets | 8.00 |
| Cleveland Cavaliers | 8.50 |
| New York Knicks | 10.00 |
| Houston Rockets | 13.00 |
| LA Lakers | 15.00 |
Odds consultadas em 7 de outubro de 2025, às 14h30. Sujeitas a alterações.
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