Lamine Yamal está rendendo bons valores ao Barcelona (Foto: DPPI Media/Alamy Live News)
De certa forma, o Barcelona já encontrou um substituto de Lionel Messi – pelo menos no que diz respeito à venda de camisas. O jovem espanhol Lamine Yamal está se provando uma das estrelas mais populares do futebol mundial, liderando o ranking de mantos mais vendidos do clube catalão.
O argentino Lionel Messi, durante sua passagem pelo clube, foi “responsável” por 80% das vendas de camisas. Agora, Yamal pode se orgulhar de alcançar a mesma proporção. No entanto, os números atuais são significativamente melhores do que os atingidos pela lenda. Isso, é claro, se deve à maior disponibilidade dos produtos oficiais do clube. Antes, a distribuição era limitada principalmente às lojas físicas na cidade.
A enorme popularidade do jovem de 18 anos é especialmente visível nas redes sociais. Segundo a redação da “SER Catalunya“, em nove dos 20 conteúdos mais populares nas redes sociais do Barça na última temporada, o protagonista foi Lamine Yamal. Além disso, em seis dos oito vídeos mais assistidos, Yamal também foi a figura central.
Outros craques, como o brasileiro Raphinha e o polonês Robert Lewandowski também aparecem regularmente no pódio dos rankings mensais de venda de camisas. No entanto, Lamine Yamal não parece dar chances para nenhum deles tomar a liderança. Nessa temporada em LaLiga, o camisa 10 já tem 2 gols e 3 assistências em apenas 4 jogos.
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