JuJu Watkins follows Paige Bueckers’ footsteps with historic NIL shoes deal making her the second college player ever
Over the past two years, women's basketball has soared to new heights, sparked by Caitlin Clark's electrifying senior season at the University of Iowa. She played in the 2024 NCAA Women's Basketball Championship Game, which drew a record-breaking 18.9 million viewers. It was the most-watched basketball game-college or professional-since 2019. Clark carried that momentum into her rookie year in the WNBA, shattering ratings records. However, her injuries this season have slightly dampened viewership.Players like Paige Bueckers, the 2025 NCAA champion with UConn and likely WNBA Rookie of the Year, and JuJu Watkins, the National Player of the Year who was sidelined by injury during this year's March Madness but is poised to dominate at USC for the next two seasons, have seized the spotlight that Clark opened. Their lucrative Name, Image, and Likeness (NIL) deals, like those of the 14 […]