Caitlin Clark and the Fever are so famous now that they’ve become the face of a women’s intimate product
In a groundbreaking move, the Indiana Fever have announced Sequel, a women-led brand, as their Official Tampon Partner. The collaboration will make Sequel's Spiral Tampons readily available free of charge to both team members and spectators at home games, representing a significant shift in how professional sports teams approach sponsorships.This partnership arrives shortly after guard Sophie Cunningham, famed for her assertive on-court presence, earned the reputation as Indiana's "Caitlin Clark enforcer." Now, the support behind her and her teammates extends beyond verbal encouragement. "As part of the partnership, Sequel products will be available to both Fever players and fans, with complimentary Spiral Tampons available in the team's locker room and throughout Gainbridge Fieldhouse restrooms," the team confirmed in a press release.Gone are the sporty days of tobacco, beer, or oversized memorabilia as common sponsorships. Instead, Sequel's partnership reflects a more […]
