Taylor Swift and Travis Kelce shake up the NHL with their latest ad
Taylor Swift's announcement of her 12th studio album has created a unique crossover between pop music and professional hockey as the NHL's official account, alongside several teams, responded to the reveal - but why?The league dropped multiple playful nods to her new album's aesthetic, highlighting the growing intersection of sports and entertainment culture and the NHL's push to be central to this.Travis Kelce couldn't hide Swift's secret any longerThe singer unveiled her new album at 12:12 a.m. ET on August 12, a moment that fans quickly noted for its precision and numerological significance; and the NHL seized on the timing, incorporating "era" references, glitter-inspired visuals, and the number 12 into their posts.The also league shared an image of Swift alongside her boyfriend, the Kansas City Chiefs' Super Bowl-winning tight end, Travis Kelce, captioned simply, "A new era is here..."Following the […]