Mar 17, 2025; Miami, FL, USA; Rose BC guard Chelsea Gray (center) celebrates with teammates after winning the Unrivaled Championship game against the Vinyl BC at Wayfair Arena. Mandatory Credit: Sam Navarro-Imagn Images Unrivaled “almost broke even” in the inaugural season of the 3-on-3 women’s basketball league, commissioner Micky Lawler said.
Lawler told Front Office Sports that the startup circuit, founded and owned by players, earned more than $27 million in revenues in 2025 and could turn a profit as soon as next year.
“We almost broke even in the first year,” Lawler said. “We know there’s more that we can do.”
Revenues came largely from a lucrative medial deal with TNT, plus an impressive roster of corporate sponsors and about $1.5 million in merchandise sales. The league spent about $7 million on salaries, with the 36 players (on six teams) averaging about $200,000.
The league’s games averaged 221,000 viewers, peaking at 377,000 for a game between the Lunar Owls and Mist BC. Rose BC’s victory against Vinyl BC in the March 17 championship game drew 364,000.
All the Unrivaled games were played in an 850-capacity arena at the league’s Miami headquarters. Potential sources of revenue growth as the league moves forward include adding more seats for spectators and playing games in other cities.
–Field Level Media
This news was originally published on this post .
About the author
SPFC hoje: time tem desfalques de peso em jogo da Copa do Brasil
Tricolor estreia hoje na Copa do Brasil - Divulgação SPFC x Náutico entram em campo nesta terça-feira (29), às 21h30 (de Brasília), no estádio do Morumbis, pela partida de ida da terceira fase da Copa do Brasil. Para o confronto de logo mais, o técnico Luis Zubeldía deve promover mudanças na escalação. Alisson, que vem de uma dura sequência de jogos, possivelmente será preservado nesta noite. Marcos Antônio, suspenso para o duelo com o Fortaleza, pelo Brasileirão, deve aparecer entre os titulares ao lado de Bobadilla. PUBLICIDADE PUBLICIDADE Na zaga, Arboleda seguirá fora. O equatoriano permanece tratando de uma sobrecarga na coxa esquerda e pode ser opção na sexta-feira. Calleri, que já passou por uma cirurgia de LCA do joelho só voltará aos gramados em 2026. Lucas Moura, que era aguardado para o duelo com o Náutico, fica mais uma […]
UConn star forward Alex Karaban returning to Huskies for senior season
UConn forward Alex Karaban — the lone remaining starter from the Huskies’ back-to-back national championship teams in 2023 and 2024 — is returning to school for his senior season, he announced Tuesday.“I pride myself on accepting challenges and holding myself to the highest standard,” Karaban said in a statement. “Last year, we didn’t achieve what we set out to, and I am not running from a chance to make that right!” pic.twitter.com/B3icAijFHN — Alex Karaban (@AlexKaraban) April 29, 2025The 6-foot-8, 210 pounder was UConn’s third-leading scorer last season, posting career-high averages in points (14.3), rebounds (5.3), assists (2.8), and blocks (1.5) per game.Karaban’s return finalizes UConn’s offseason roster makeover, likely giving Dan Hurley a top-5 preseason ranked squad. In addition to the Massachusetts native, Hurley also returns starting guard Solo Ball and center Tarris Reed Jr., who should be the […]
Submit your questions for the college basketball mailbag
It’s the offseason, but as always, there’s much to sort out. From Shaq entering the college basketball GM picture to recruiting to which players transferred, declared for the NBA Draft or decided to return. Please submit your questions about all things college basketball below, and national writers CJ Moore, Brendan Marks and Lindsay Schnell will do their best to answer them in their next mailbag.
Everton head of recruitment Dan Purdy set to leave club
Everton’s head of recruitment Dan Purdy is set to become the latest high-profile figure to leave the club.Purdy had initially been earmarked for the new role of head of player identification as part of a revamped recruitment structure put together by incoming CEO Angus Kinnear. However, the 31-year-old is instead expected to pursue an opportunity elsewhere.AdvertisementIt is now anticipated that Purdy will join outgoing director of football Kevin Thelwell in leaving the Merseyside club in the coming weeks. Thelwell’s contract was not renewed by Everton’s owners The Friedkin Group (TFG), and it was confirmed last week he will take on an equivalent role at Scottish Premiership side Rangers.A former manager of scouting and operations for director of football Marcel Brands, Purdy left Everton in December 2021 during Rafa Benitez’s turbulent spell as manager. He returned to his old role when […]
Why NASCAR teams said no to the ‘run what you brung’ All-Star Race idea
TALLADEGA, Ala. — Recent editions of the NASCAR All-Star Race have, to many around the sport, felt rather uninspiring, prompting questions on how to revive something that is supposed to be a “can’t miss” event on the Cup Series schedule.Responding to this criticism, NASCAR recently proposed allowing teams to make performance modifications to their cars that otherwise would not be permitted in a points race. In racing parlance, next month’s non-points All-Star Race at North Wilkesboro Speedway would be turned into a “run what you brung” race. AdvertisementSome limitations, however, were to remain in place. Safety components to the car would have to stay as-is, and teams also could not make any tweaks to certain aspects of the car, including the engine and tires, or alter any parts supplied by NASCAR-approved vendors for the Next Gen car, according to team competition […]
Ryan Garcia vs. Rolando Romero fight: Undercard, odds, start time, date, rumors, location, complete guide
Getty Images A huge weekend of boxing action kicks off with a stacked card on Friday evening from Times Square in New York. A trio of fights with big names is capped off by a main event between Ryan Garcia and Rolando Romero in the welterweight division.Garcia is making his return to the ring following a one-year suspension for failed drug tests around his April 2024 fight with Devin Haney. Garcia fought the best fight of his career against Haney, scoring several knockdowns and edging out a majority decision victory that was then overturned to a no contest as a result of the failed drug tests. In Romero, Garcia faces a brash power puncher who has come up short in fights with Gervonta "Tank" Davis and Isaac "Pitbull" Cruz.The event serves as an attempt to get to a rematch between […]
Related
SPFC hoje: time tem desfalques de peso em jogo da Copa do Brasil
Tricolor estreia hoje na Copa do Brasil - Divulgação SPFC x Náutico entram em campo nesta terça-feira (29), às 21h30 (de Brasília), no estádio do Morumbis, pela partida de ida da terceira fase da Copa do Brasil. Para o confronto de logo mais, o técnico Luis Zubeldía deve promover mudanças na escalação. Alisson, que vem de uma dura sequência de jogos, possivelmente será preservado nesta noite. Marcos Antônio, suspenso para o duelo com o Fortaleza, pelo Brasileirão, deve aparecer entre os titulares ao lado de Bobadilla. PUBLICIDADE PUBLICIDADE Na zaga, Arboleda seguirá fora. O equatoriano permanece tratando de uma sobrecarga na coxa esquerda e pode ser opção na sexta-feira. Calleri, que já passou por uma cirurgia de LCA do joelho só voltará aos gramados em 2026. Lucas Moura, que era aguardado para o duelo com o Náutico, fica mais uma […]
UConn star forward Alex Karaban returning to Huskies for senior season
UConn forward Alex Karaban — the lone remaining starter from the Huskies’ back-to-back national championship teams in 2023 and 2024 — is returning to school for his senior season, he announced Tuesday.“I pride myself on accepting challenges and holding myself to the highest standard,” Karaban said in a statement. “Last year, we didn’t achieve what we set out to, and I am not running from a chance to make that right!” pic.twitter.com/B3icAijFHN — Alex Karaban (@AlexKaraban) April 29, 2025The 6-foot-8, 210 pounder was UConn’s third-leading scorer last season, posting career-high averages in points (14.3), rebounds (5.3), assists (2.8), and blocks (1.5) per game.Karaban’s return finalizes UConn’s offseason roster makeover, likely giving Dan Hurley a top-5 preseason ranked squad. In addition to the Massachusetts native, Hurley also returns starting guard Solo Ball and center Tarris Reed Jr., who should be the […]
Submit your questions for the college basketball mailbag
It’s the offseason, but as always, there’s much to sort out. From Shaq entering the college basketball GM picture to recruiting to which players transferred, declared for the NBA Draft or decided to return. Please submit your questions about all things college basketball below, and national writers CJ Moore, Brendan Marks and Lindsay Schnell will do their best to answer them in their next mailbag.
Everton head of recruitment Dan Purdy set to leave club
Everton’s head of recruitment Dan Purdy is set to become the latest high-profile figure to leave the club.Purdy had initially been earmarked for the new role of head of player identification as part of a revamped recruitment structure put together by incoming CEO Angus Kinnear. However, the 31-year-old is instead expected to pursue an opportunity elsewhere.AdvertisementIt is now anticipated that Purdy will join outgoing director of football Kevin Thelwell in leaving the Merseyside club in the coming weeks. Thelwell’s contract was not renewed by Everton’s owners The Friedkin Group (TFG), and it was confirmed last week he will take on an equivalent role at Scottish Premiership side Rangers.A former manager of scouting and operations for director of football Marcel Brands, Purdy left Everton in December 2021 during Rafa Benitez’s turbulent spell as manager. He returned to his old role when […]
Why NASCAR teams said no to the ‘run what you brung’ All-Star Race idea
TALLADEGA, Ala. — Recent editions of the NASCAR All-Star Race have, to many around the sport, felt rather uninspiring, prompting questions on how to revive something that is supposed to be a “can’t miss” event on the Cup Series schedule.Responding to this criticism, NASCAR recently proposed allowing teams to make performance modifications to their cars that otherwise would not be permitted in a points race. In racing parlance, next month’s non-points All-Star Race at North Wilkesboro Speedway would be turned into a “run what you brung” race. AdvertisementSome limitations, however, were to remain in place. Safety components to the car would have to stay as-is, and teams also could not make any tweaks to certain aspects of the car, including the engine and tires, or alter any parts supplied by NASCAR-approved vendors for the Next Gen car, according to team competition […]
Ryan Garcia vs. Rolando Romero fight: Undercard, odds, start time, date, rumors, location, complete guide
Getty Images A huge weekend of boxing action kicks off with a stacked card on Friday evening from Times Square in New York. A trio of fights with big names is capped off by a main event between Ryan Garcia and Rolando Romero in the welterweight division.Garcia is making his return to the ring following a one-year suspension for failed drug tests around his April 2024 fight with Devin Haney. Garcia fought the best fight of his career against Haney, scoring several knockdowns and edging out a majority decision victory that was then overturned to a no contest as a result of the failed drug tests. In Romero, Garcia faces a brash power puncher who has come up short in fights with Gervonta "Tank" Davis and Isaac "Pitbull" Cruz.The event serves as an attempt to get to a rematch between […]
Be the first to leave a comment