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JuJu Watkins may be sidelined due to injury, but she’s making sure she stays in the spotlight. The USC Trojans star remains a fixture in the media, and her latest NIL (Name, Image, Likeness) deal proves that even off the court, Watkins is a force to be reckoned with.
Watkins suffered a devastating setback last March when she tore her right anterior cruciate ligament (ACL) during the Sweet 16 game of the NCAA National Tournament against Mississippi State. The injury could keep her out for the entire 2025-2026 NCAA season, but that hasn’t slowed her down one bit.
Ranked sixth on On3.com’s top 100 women’s NIL list, Watkins has secured deals with powerhouse brands like Nike, State Farm, and Gatorade. Now, she’s added another high-profile partnership that not only boosted her bank account but also put her back in the media spotlight.
JuJu’s latest NIL deal
While focusing on her recovery, Watkins signed a new NIL partnership with Pottery Barn Teens. As part of the agreement, the home decor retailer revamped JuJu’s college apartment, transforming it into the ultimate dream space for a student-athlete.
The makeover incorporated Watkins’ signed Nike sneakers, trading cards from her partnerships with Topps and Fanatics, autographed basketballs commemorating her record-breaking performances, and even her very own Funko Pop! Despite the luxurious upgrade, Pottery Barn Teens made sure to honor Watkins’ minimalist aesthetic, combining functionality with stylish decor.
In an interview featured on the brand’s website, the Trojans star was thrilled with the final result-especially the inclusion of her memorabilia. “I usually give my trophies to my mom, so it’s cool to have a display of my accomplishments,” she shared.
The anticipation for JuJu’s return
It’s highly likely that Watkins will miss the entire upcoming college basketball season. However, her social media presence and high-profile deals ensure that her name stays relevant, giving fans and the media plenty to talk about.
While everyone eagerly awaits her return to the court, Watkins’ continued success off the hardwood proves she’s a star in more ways than one.
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