Former Michigan head coach Sherrone Moore reportedly engaged in strange and uncomfortable social-media interactions with multiple women as far back as 2020, according to a new report from The Athletic.
Five women spoke to The Athletic about those interactions, with some sharing exchanges with the former Michigan coach. The most recent interaction reportedly came in November, as one woman said Moore sent her a hand wave emoji prior to Michigan’s win over Purdue on Nov. 1.
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Moore’s online interactions with women were reportedly raised to university officials in 2024, early in Moore’s first season as Michigan’s head coach. The university determined Moore’s interactions weren’t criminal — as they didn’t constitute sexual harassment and did not involve university employees — though showed a poor lack of judgement, per The Athletic.
“It was not sexual harassment,” said one of those officials. “It was propriety, ‘Are you an idiot?’ kind of stuff.”
Screenshots of those conversations obtained by The Athletic show that Moore often used emojis to start up conversations with the women on social media. After that, he would try to engage the women in conversation.
One of the women who spoke to The Athletic shared messages in which Moore invited the woman to Michigan to come see Moore. The woman, who knew Moore was married, asked whether the pair would need to avoid being seen together and if she would need to be “holed up in some hotel.”
Moore allegedly responded, “I guess we will have to see ! I would say yes but you would also have a driver haha,” per The Athletic. He later reportedly told the woman, “We will go into that detail later.”
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Moore’s social-media interactions were not the reason he was fired for cause. The 39-year-old former head coach was fired by Michigan after it was determined he engaged in a relationship with a staffer. Michigan was reportedly alerted to that relationship toward the end of Moore’s first season as its head coach. While the university initially couldn’t find direct evidence of a relationship, it found enough that it contacted an outside law firm to conduct an investigation.
That investigation reportedly determined Moore and a staffer engaged in a relationship, leading to his firing.
Following his firing, Moore allegedly broke into the woman’s house, grabbed butter knives and kitchen scissors and reportedly threatened to kill himself, per reports. Moore was detained by police and charged with felony home invasion, stalking, and breaking and entering or entering without breaking. He was later released on $25,000 bond. His next hearing is set for Jan. 22, 2026.
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Following Moore’s firing, the team hired Biff Poggi as its interim head coach. Poggi was asked about Moore’s firing, saying Michigan players felt “betrayed” by the former head coach.
This news was originally published on this post .
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