MLB continues to innovate and secures record sales with move to NASCAR racetrack
Major League Baseball has gone out of its way to offer an increasingly attractive product and connect more with fans. The internationalization of the game with regular season games in Australia, Japan, Mexico, Puerto Rico, South Korea and the United Kingdom has been a cornerstone of this expansion strategy, as have games in ballparks with a strong historical tradition within the United StatesAs part of these projects, games have already been played in a cricket stadium and in a multi-purpose venue that usually hosts athletics and soccer events. However, until now, we had never seen a baseball diamond installed in the center of a NASCAR racetrack, MLB's latest great innovation to attract fansBaltimore Orioles slugger goes 'Happy Gilmore' with 401-foot monster homerThe novel idea, called the MLB Speedway Classic, is trending these days, as next Saturday, August 2, the Cincinnati […]