The NFL just taught the NBA a lesson with Snoop Dogg and his half-time show
The NFL did not need a buzzer-beater or a classic finish to make headlines on Christmas Day, because Snoop Dogg did the talking long before the final whistle. By turning halftime of a regular-season game into a globally streamed spectacle, the National Football League delivered a reminder of how aggressively it now blends sports and pop culture, and in the process offered a quiet lesson to the National Basketball Association.Snoop Dogg shares a raw moment of pure joy with the Lakers and fans feel it allDuring the Detroit Lions-Minnesota Vikings matchup on Netflix, Snoop headlined what the league branded as "Snoop's Holiday Halftime Party." It was playful, star-packed and unmistakably modern, the kind of production designed to resonate far beyond traditional football audiences. For the NFL, Christmas has become more than a slate of games. It is a stage."This is […]
